Director of Sales

ForceBrands; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

ForceBrands in the United States is seeking a senior commercial leader to own revenue and profitability across Retail and Foodservice. The role partners with Sales, Finance, Supply Chain, Operations, and Marketing to drive multi-channel growth in a high-growth CPG environment.

You will lead annual planning, set pricing strategy, manage trade spend, and coach a cross-functional team, with hybrid work options in NYC metro, Chicago metro, or Boulder metro.

Qualifications

• 8+ years of commercial leadership in CPG, including retail sales and go-to-market strategy.
• Proven P&L ownership with pricing, trade spend, and forecasting experience.
• Experience across grocery, mass, club, specialty, and foodservice channels.
• Strong cross-functional leadership and executive presentation skills.
• Bachelor's degree; MBA preferred.

Responsibilities

• Own revenue, margin, and profitability across Retail and Foodservice.
• Lead annual planning and multi-channel commercial roadmap with cross-functional partners.
• Define channel and customer priorities across grocery, mass, club, specialty, foodservice.
• Oversee pricing strategy, trade investments, JBPs, and major retailer agreements.
• Partner with Sales leadership on account strategy and negotiations.
• Build and scale the Foodservice channel strategy and partnerships.
• Lead the commercial operating cadence with forecasts and launches.
• Drive forecast accuracy and distributor performance.
• Coach and develop the commercial organization for growth.
• Present strategy and performance to executive leadership.

Skills

Commercial leadership

Retail & foodservice sales

P&L ownership

Pricing & trade spend

Multi-channel GTM

Negotiation

Cross-functional leadership

Forecasting & analytics

Education

Bachelor's degree

MBA preferred

Job description

*Must be based in either NYC metro, Chicago metro, or Boulder metro for a hybrid role when not traveling*

Key Responsibilities

• Own Retail and Foodservice revenue, P&L performance, and commercial planning across revenue, margin, trade spend, and profitability.


• Lead annual planning (AOP) and develop the multi-channel commercial roadmap in partnership with Sales, Finance, Supply Chain, Operations, and Marketing.


• Define channel and customer priorities across grocery, mass, club, specialty, foodservice, and emerging channels.


• Oversee pricing strategy, trade investment, retailer JBPs, and major customer agreements.


• Partner with Sales leadership on account strategy, new business development, customer planning, and key negotiations.


• Build and scale the Foodservice channel strategy, including distributor partnerships, route-to-market, and organizational growth.


• Lead the commercial operating cadence, aligning cross-functional teams on forecasts, launches, trade planning, and execution.


• Drive forecast accuracy, commercialization readiness, broker management, and distributor performance.


• Coach and develop the commercial organization while planning future team growth.


• Present commercial strategy and business performance to executive leadership.

Qualifications

• 8+ years of commercial leadership experience within CPG, including retail sales, sales strategy, or go-to-market leadership.


• Proven experience managing retail accounts across grocery, mass, club, specialty, and/or foodservice channels; refrigerated or fresh food experience preferred.


• Demonstrated P&L ownership with expertise in pricing, trade spend, forecasting, and commercial planning.


• Experience building or scaling commercial organizations, sales processes, or broker networks in a high-growth environment.


• Strong understanding of retail commercialization, including category reviews, JBPs, promotions, pricing, and new product launches.


• Highly analytical with the ability to translate data into actionable business decisions.


• Proven cross-functional leadership and the ability to influence Finance, Supply Chain, Marketing, and Operations.


• Strong people leader with excellent communication and executive presentation skills.


• Bachelor's degree required; MBA preferred