Sr. Director of Sales

Signature Brands, LLC; Bentonville (AR); On-site; USD 150,000 - 230,000; Full time

Job summary

Signature Brands, LLC seeks a Senior Director of Sales to lead the development and execution of our sales strategy, own forecasting, and manage customer relationships across assigned channels. This role partners with marketing and product teams to align offerings with customer needs and drives revenue growth.

You will mentor the sales team, manage broker networks with KPI tracking, set targets, analyze data, and deliver performance improvements.

Qualifications

• 8+ years of progressive sales leadership experience in the consumer-packaged goods (CPG) industry.
• Experience with food related products and seasonal businesses preferred.
• BS in Business or related field.
• MBA preferred.

Responsibilities

• Develops and executes sales strategies for assigned channels and customers to drive revenue growth and achieve sales targets.
• Identifies new sales opportunities and builds strong customer relationships, including relationships with senior-level customer stakeholders.
• Managing extensive broker network with timebound KPI's and scorecards.
• Setting sales targets and forecasting sales volumes; holding the sales team accountable for results.
• Ensuring timely recognition and reward for top achievers and implementing performance management actions when needed.
• Leading the team and inspiring high performance by providing mentorship and coaching.
• Building strong relationships with internal cross-functional stakeholders.
• Analyzing sales performance data and implementing strategies for improvement.
• Monitoring market trends and providing competitor analysis to achieve budget goals.
• Collaborating with marketing and product teams to align sales strategies with offerings and customer needs.

Skills

Sales leadership

Channel strategy

Forecasting

Customer relationships

Mentorship & coaching

Cross-functional collaboration

Data analysis

Strategic planning

Education

BS in Business or related field

MBA preferred

Job description

The Senior Director of Sales leads the development and execution of sales strategy and sales forecasting for assigned channels and customers. This role owns customer relationships and serves as the primary customer interface within the assigned scope. The Senior Director is responsible for leading the sales team’s strategic plan and business development efforts to grow market share. This role partners closely with marketing leadership, functional leaders, and cross-functional partners to advance the company’s commercial strategy.

Requirements

• Develops and executes sales strategies for assigned channels and customers to drive revenue growth and achieve sales targets.
• Identifies new sales opportunities and builds strong customer relationships, including relationships with senior-level customer stakeholders.
• Managing extensive broker network with timebound KPI’s and scorecards.
• Setting sales targets and forecasting sales volumes; holding the sales team accountable for results.
• Ensuring timely recognition and reward for top achievers and implementing performance management actions when needed.
• Leading the team and inspiring high performance by providing strong mentorship, coaching, and guidance.
• Building strong and collaborative relationships with internal cross-functional stakeholders.
• Analyzing sales performance data and implementing strategies for improvement.
• Monitoring market trends, offering regular competitor analysis and provides solutions to achieve budget goals
• Collaborating with marketing and product teams to align sales strategies with product offerings and customer needs.
• A role model of integrity, strong work ethic, team player with impressive business acumen.
• Strong collaborative leadership style that is people centric.
• A thoughtful decision maker that can assess multiple perspectives and make a decision in a timely manner
• Possesses expert knowledge of the products and their respective ability to generate revenue offerings.
• Strong business acumen in CPG sale cycle that yields accuracy in sales forecast, production forecast, and delivery to customers.
• The analysis of activity within the CPG industry to develop the best and most effective business plans and establish realistic and achievable KPIs
• Recommends sales team structure and resources needed to support the business strategy.
• Supports the development and implementation of sales processes and procedures that improve execution and business performance.
• Strong problem solving and creative skills and the ability to exercise sound judgment and make decisions based on accurate and timely analyses.

• 8+ years of progressive sales and commercial leadership experience within the consumer-packaged goods (CPG) industry required
• Experience with food related products and seasonal businesses preferred
• BS in Business or related field
• MBA preferred
• Experience working with Private Equity-backed companies a plus
• Requires regular travel to customers and corporate office in Ocala, FL.