Senior Manager, Category Commercialization & Channel Strategy

Keurig Dr Pepper; Frisco (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

Keurig Dr Pepper in Frisco, TX is seeking a senior category commercialisation professional to help shape and execute strategies that drive annual plan delivery across channels. You will collaborate with Brand, Sales, Marketing, and JBP teams to prioritize activities, support new product launches, and track performance against AOP goals.

The role requires 5+ years in Sales/Marketing, a bachelor's degree (MBA preferred), and strong cross-functional leadership—framing opportunities to optimize

Qualifications

• Minimum 5 years of experience in Sales, Marketing, and/or Commercial leadership.
• Experience in consumer goods or retail products strongly preferred; beverage/snack industry knowledge is a plus.
• Bachelor’s degree from an accredited US or international university; MBA preferred.
• Commercial strategy or Channel strategy development experience preferred.
• Ability to partner across multiple levels and functions to drive improvement in business performance.
• Strong problem-solving skills and the ability to learn and adapt quickly.
• Self-motivated with the ability to lead thinking and deliver results in a fast-paced environment.
• Excellent oral and written communication skills.

Responsibilities

• Support the Director Category Commercialization & Channel Strategy with daily workload and projects.
• Lead AOP initiatives/projects, executional tracking and alignment of category activities.
• Collaborate with Brand, Supply Chain, Consumer/Shopper Insights, Marketing, RGM and Category Management to build an annual activity calendar to achieve the commercial plan.
• Shepherd commercialization efforts for new product innovation and retail account-specific packaging/launch readiness.
• Develop and execute channel priorities that define sales priorities and KPIs.
• Represent the full category commercial perspective in cross-enterprise discussions/decisions.
• Identify strategic opportunities by channel and drive cross-functional linkages.
• Track in-year performance and adjust programming to meet AOP goals.
• Provide leadership for company-wide and sales-specific meetings.

Skills

Category management

Sales leadership

Strategic thinking

Cross-functional collaboration

Analytical skills

Communication

Education

Bachelor's degree

MBA preferred

Job description

Key Areas of Focus

Commercial planning, category assortment, innovation commercialization, and category sales growth strategy.

Key Responsibilities

• Support the Director Category Commercialization & Channel Strategy with daily workload and projects.
• Lead AOP initiatives/projects, executional tracking and alignment of category activities.
• Collaborate with Brand, Supply Chain, Consumer\/ Shopper Insights, Marketing, RGM and Category Management to identify and build a prioritized annual calendar of relevant activities, programming, occasion/brand/price/pack/channel (OBPPC) tactics and tools required to deliver against the annual commercial plan for assigned categories.
• Shepherd the commercialization efforts for new product innovation as well as retail account‑specific product or package innovation, ensuring retail readiness and launch excellence.
• Develop and execute channel priorities that define sales priorities, looks of success and KPIs while driving organizational alignment.
• Represent the full category commercial perspective in all discussions/decisions across the enterprise.
• Identify strategic opportunities by channel and facilitate critical cross‑functional linkages.
• Track in‑year performance and determine tactical changes or additions to the commercial programming to address AOP goals.
• Provide ongoing leadership and support for company‑wide and sales‑specific meetings, e.g., WD Hot & Cold Webinar, NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings, etc.

Qualifications

• Minimum 5 years’ experience in Sales, Marketing, and/or Commercial leadership.
• Experience in consumer goods or retail products strongly preferred; beverage\/ snack industry knowledge is a plus.
• Bachelor’s degree from an accredited US or international university; MBA preferred.
• Commercial strategy or Channel strategy development experience preferred.
• Ability to partner across multiple levels and functions of an organization to drive improvement in business performance.
• Strong problem‑solving skills and the ability to learn and adapt quickly.
• Self‑motivated and driven with the ability to lead thinking and deliver results in a fast‑paced and changing environment.
• Tolerance for ambiguity and the ability to resolve complex issues with clear commercial‑centered solutions.
• Excellent oral and written communication skills.
• Demonstrated track record of driving sustainable results and problem solving.
• Outstanding collaboration skills, with a proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations.
• Team player with a "can do" attitude.