Senior Sales Manager

PeopleSuite Talent Solutions; United States; On-site; USD 110,000 - 155,000; Full time

Job summary

PeopleSuite Talent Solutions' client seeks a Senior Sales Manager to lead growth of national and regional retail accounts, expanding market share across branded and private label lines and building executive-level relationships with grocery and club retailers.

You will drive profitable revenue growth across branded, private label, fresh and frozen portfolios, develop strategic account plans, and collaborate with cross-functional teams to optimize promotions and category performance.

Qualifications

• Bachelor's degree in Business, Marketing, Sales, or related field.
• 5–10+ years of progressive sales experience in food manufacturing or CPG.
• Experience managing large national and regional retail accounts, including Walmart/Sam's Club preferred.
• Experience selling fresh or frozen protein products is highly preferred.
• Strong business acumen with ability to drive revenue growth and manage complex relationships.

Responsibilities

• Manage and grow a portfolio of strategic retail accounts including national and regional grocery and club retailers.
• Drive profitable sales growth across branded, private label, fresh, and frozen product portfolio.
• Develop and execute strategic account plans to increase distribution and optimize category performance.
• Lead annual business planning, joint business reviews, and contract negotiations with key customers.
• Collaborate with Marketing, Operations, Finance, Procurement, and Supply Chain to align on customer initiatives.

Skills

Key accounts

Strategic sales

Retail partnerships

Forecasting

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Sales

Tools

Circana (IRI)

Nielsen

SPINS

NetSuite

Job description

Our client is seeking a strategic, results-driven Senior Sales Manager to lead the growth of key national and regional retail accounts while expanding market share across branded and private label product lines. This role is responsible for developing high-impact customer relationships, driving profitable revenue growth, and executing sales strategies that support the company's continued expansion across retail and foodservice channels.

The ideal candidate brings extensive experience managing major grocery and club retailers, a strong background in fresh and frozen food categories, and a proven ability to build long-term partnerships that deliver sustainable business growth. This individual will work cross-functionally with Marketing, Operations, Finance, Procurement, and Supply Chain to develop customer strategies, optimize promotional investments, and achieve aggressive sales objectives.

Responsibilities

• Manage and grow a portfolio of strategic retail accounts, including national and regional grocery and club retailers such as Walmart, Sam's Club, Albertsons, WinCo, Raley's, and other key customers.
• Drive profitable sales growth across the company's branded, private label, fresh, and frozen product portfolio.
• Develop and execute strategic account plans that increase distribution, expand product placement, and maximize category performance.
• Build and maintain executive-level relationships with retail buyers, category managers, and merchandising teams.
• Lead annual business planning, joint business reviews, line reviews, promotional planning, and contract negotiations with key customers.
• Identify new business opportunities and expand both branded and private label partnerships from initial opportunity through successful commercialization.
• Collaborate with Marketing, Operations, Finance, Procurement, and Supply Chain to ensure alignment on customer initiatives, product launches, inventory planning, and promotional execution.
• Develop accurate sales forecasts, volume projections, and demand plans to support production and financial planning.
• Monitor market trends, competitive activity, pricing, and consumer insights to identify growth opportunities and improve sales performance.
• Analyze sales data, syndicated market information, and promotional effectiveness to optimize trade investment and maximize return on investment.
• Prepare and deliver executive-level presentations, customer business reviews, and strategic recommendations to senior leadership.
• Maintain accountability for sales performance, profitability, customer satisfaction, and achievement of annual revenue targets.
• Represent the company professionally at customer meetings, trade shows, and industry events.

Qualifications

• Bachelor's degree in Business, Marketing, Sales, or a related field.
• 5–10+ years of progressive sales experience within the food manufacturing or consumer packaged goods industry.
• Demonstrated success managing large national and regional retail accounts, with significant experience supporting Walmart and Sam's Club preferred.
• Experience selling fresh or frozen protein products, including beef, sausage, hot dogs, or related meat categories, is strongly preferred.
• Proven history of driving revenue growth, expanding strategic accounts, and managing complex customer relationships.
• Strong understanding of category management, retail merchandising, pricing strategies, and private label programs.
• Experience managing trade spending, promotional investments, budgets, and account-level profitability.
• Strong financial and analytical skills with the ability to interpret sales data and develop actionable business strategies.
• Proficiency with syndicated data platforms such as Circana (IRI), Nielsen, or SPINS.
• Advanced Microsoft Office skills, particularly Excel and PowerPoint; experience with NetSuite or similar ERP systems is a plus.
• Outstanding communication, negotiation, presentation, and relationship management skills.
• Ability to thrive in a fast-paced, growth-oriented environment while managing multiple priorities and delivering measurable results.