Director of Sales

Helix Hospitality; Birmingham (AL); On-site; USD 130,000 - 190,000; Full time

Job summary

Helix Hospitality is seeking a driven Director of Sales for the Hampton Inn & Suites Birmingham/Eagle Point in Birmingham, AL. You will lead revenue growth, own the sales pipeline, and build strong relationships with corporate, group, healthcare, and local businesses to expand market share in a competitive market.

You will partner with the General Manager and Revenue Management to optimize occupancy, ADR, and RevPAR while developing a robust 30-60-90 day sales plan and actively pursuing new

Qualifications

• Proven hotel sales experience, preferably with a major brand
• Strong prospecting, relationship-building, negotiating, and closing skills
• Familiarity with the Birmingham market or ability to quickly establish a local network
• Experience developing corporate, group, and negotiated-rate business
• Understanding of hotel performance metrics, revenue strategy, and market share
• Competitive, self-motivated mindset with ownership and accountability
• Ability to work independently while collaborating with hotel and corporate leadership

Responsibilities

• Aggressively pursue new business through prospecting, outside sales calls, networking, and community involvement
• Develop strong relationships with local businesses, corporate accounts, healthcare organizations, and group clients
• Identify opportunities to capture business from competitors and grow market share
• Partner with the General Manager and Revenue Management to maximize occupancy, ADR, and RevPAR
• Build and maintain a strong sales pipeline with 30-60-90 day plans
• Monitor competitor activity, market trends, and upcoming demand generators
• Participate in brand and Helix revenue calls with insights and actionable strategies
• Turn sales activity into measurable production beyond activity reports

Job description

Helix Hospitality | Hampton Inn & Suites – Birmingham/Eagle Point, AL

Helix Hospitality is searching for a driven, results-focused Director of Sales to lead revenue growth at our Hampton Inn & Suites Birmingham/Eagle Point property.

This isn't a hotel that needs to be fixed. It's a hotel that's ready to grow.

Fully renovated in 2024, our property features a refreshed product and a fantastic team delivering guest satisfaction results among the highest within the Hampton brand. You'll have a great hotel to sell, a team that takes pride in what they do, and the opportunity to make a real impact.

Now we're looking for a sales leader who knows how to turn those advantages into revenue.

We're not looking for someone to wait for the phone to ring. We're looking for someone who makes it ring.

Why Birmingham/Eagle Point?

Located along Birmingham's busy Highway 280 corridor, our hotel is positioned to capture business from a diverse mix of demand generators:

• Corporate & Professional Services – Businesses throughout the Highway 280 corridor and greater Birmingham area
• Healthcare & Medical – Regional healthcare facilities, medical professionals, and visiting patients and families
• Retail & Leisure – Shopping, dining, entertainment, and weekend travel
• Construction & Development – Contractors, project teams, and commercial development
• Group & Social Business – Weddings, sports teams, reunions, and local events

This is a market with plenty of opportunity for someone willing to get out, build relationships, and earn the business.

What You'll Own

As Director of Sales, you'll take ownership of top-line revenue growth, account development, and market share performance.

You will:

• Aggressively pursue new business through prospecting, outside sales calls, networking, and community involvement
• Develop strong relationships with local businesses, corporate accounts, healthcare organizations, and group clients
• Identify opportunities to capture business from competitors and grow market share
• Partner with the General Manager and Revenue Management team to maximize occupancy, ADR, and RevPAR
• Build and maintain a strong sales pipeline with clear 30-60-90 day strategies
• Monitor competitor activity, market trends, and upcoming demand generators
• Participate in brand and Helix revenue calls with meaningful insights, actionable strategies, and accountability
• Turn sales activity into measurable production - not just reports about activity

What Success Looks Like

• You're visible in the community and connected to the right decision-makers
• You're consistently uncovering new accounts while growing existing relationships
• You're building a healthy pipeline that drives business today and supports future months
• You're using market intelligence and performance data to stay ahead of the competition
• You're not waiting for business to find you - you're out there earning it

What You Bring

• Proven hotel sales experience, preferably with Hilton or another major hotel brand
• Strong prospecting, relationship-building, negotiating, and closing skills
• Familiarity with the Birmingham market or the ability to quickly establish a strong local network
• Experience developing corporate, group, and negotiated-rate business
• An understanding of hotel performance metrics, revenue strategy, and market share
• A competitive, self-motivated mindset with a strong sense of ownership and accountability
• The ability to work independently while collaborating with hotel and corporate leadership

Why Helix Hospitality?

At Helix Hospitality, we believe great results start with great people.

We're building a culture where leaders are empowered to take ownership, challenge the status quo, and make a meaningful impact.

You'll be part of an organization that:

• Values initiative, accountability, and measurable results
• Encourages creativity and fresh approaches to driving revenue
• Provides corporate sales and revenue management support
• Invests in leadership development and professional growth
• Celebrates wins while continuously challenging ourselves to get better

We don't believe in maintaining the status quo. We believe in moving FORWARD.

The Bottom Line

A renovated hotel. A fantastic team. A market full of opportunity.

We've got the foundation. Now we need the sales leader who knows how to capitalize on it.

If you're competitive, relationship-driven, and energized by winning new business, we want to hear from you.

Birmingham has the business. Are you the person who can go get it?

Join Helix Hospitality at Hampton Inn & Suites Birmingham/Eagle Point and make your mark.