Director, Commerce Programmatic

wppmedia; Chicago (IL); Presencial; USD 160.000 - 210.000; Jornada completa

Descripción de la vacante

WPP Media is seeking a Director, Programmatic Commerce to drive excellence in tactical activation of programmatic-based retail campaigns. You will lead audience and creative strategy, manage day-to-day campaign setup and reporting, and ensure integration of performance-led retail media into a holistic commerce plan across platforms like Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, and more.

You’ll oversee a team, develop coaches, and partner with client teams to optimize outcomes.

Formación

• Bachelor’s degree or equivalent professional work experience.
• 7+ years of experience in biddable performance media or paid ecommerce, with retail programmatic emphasis.
• Experience managing a team of direct reports and leading campaign activation.
• Deep knowledge of retail media networks and DSPs (Amazon, Walmart, etc.).
• Strong proficiency with Pacvue/Skai and other bid-management tools.
• Excellent MS Office skills (Excel, PowerPoint, Outlook) and client-facing presentation ability.

Responsabilidades

• Lead a team of direct reports and oversee career development.
• Oversee programmatic activations across retailer networks and DSPs.
• Execute campaign setup, bid recommendations, and budgeting to meet client goals.
• Partner with agency and client teams to navigate the commerce activation landscape.
• Utilize GroupM Commerce capabilities to deliver best-in-class solutions.
• Identify process improvements and lead cross-channel testing and optimization.
• Develop frameworks, case studies, trainings, and content to elevate the team.
• Manage relationships with priority commerce partners to ensure delivery of top campaigns.
• Create and deliver client presentations and thought leadership.
• Stay current on marketplace dynamics and programmatic ad products.

Conocimientos

Team leadership

Programmatic media strategy

Campaign management

Budgeting

Retail media platforms

GroupM Commerce capabilities

Cross-channel testing

Presentation & thought leadership

Client relationship management

Data synthesis

Educación

Bachelor's Degree in Business/Analytics/Marketing/Communications/Advertising

Herramientas

Pacvue

Skai

Epsilo

Excel

PowerPoint

Outlook

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary & Impact

The Director, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation of programmatic-based activations. You will lead audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platform and DSP's programmatic offerings - from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Director, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Skills and Experience

• Manage a team of direct reports and their career development.
• Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Partner with agency and client teams to help navigate the Commerce activation landscape.
• Utilize GroupM Commerce capabilities to service and deliver best-in-class solutions that accomplish client's business objectives.
• Proactively identify opportunities for process improvements that can help teams work better together and with our clients.
• Lead the incorporation of cross-channel testing and optimization strategies.
• Assist in developing frameworks, case studies, trainings, and other content to continuously raise the bar of biddable Commerce media-buying teams.
• Manage relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns.
• Effectively create and deliver presentations and thought leadership to clients.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across programmatic partners.
• Lead the adoption of GroupM Commerce for new business and existing accounts.
• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 7+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive glo