Director of Programmatic Growth & Strategy

Wpp Group; California; Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Competitive medical benefits

Group retirement plans

Vision and dental insurance

Significant paid time off

Employee discounts

Job summary

WPP Media is seeking a Director, Programmatic to oversee day-to-day programmatic operations and serve as the primary client contact. You will steer strategic direction in our digital group, delivering effective media plans and guiding the career paths of staff within the programmatic team.

You’ll lead strategy across DSPs, optimize performance, and collaborate with other agency groups while maintaining strong client relationships and staying ahead of industry changes.

Qualifications

• Formulate programmatic strategy aligned with client objectives.
• Lead integration of programmatic efforts and present data-driven recommendations.
• Mentor Associates/Managers and guide strategic thinking about programmatic within media mix.
• Establish standard methodologies to improve operational efficiency.

Responsibilities

• Formulate programmatic strategy aligned with client objectives.
• Lead integration and present innovative, data-driven recommendations.
• Direct teams to define tactical programmatic strategies and media plans.
• Evaluate performance of junior staff and teams with objectivity.
• Develop and document standard methods for improving efficiency.
• Coordinate work across disciplines and partner networks.
• Provide regional support and communicate risks and opportunities to senior management.

Skills

Programmatic strategy

Client relationship management

Team leadership

Performance evaluation

Education

Bachelor's Degree in Business/Analytics/Marketing/Advertising or equivalent

Tools

DV360

The Trade Desk

Amazon DSP

Campaign Manager 360

IAS

DoubleVerify

MOAT

Job description

WPP Media is seeking a Director, Programmatic to oversee day-to-day programmatic operations and serve as the primary client contact. You will steer strategic direction in our digital group, delivering effective media plans and guiding the career paths of staff within the programmatic team.

You’ll lead strategy across DSPs, optimize performance, and collaborate with other agency groups while maintaining strong client relationships and staying ahead of industry changes.