Director of Product: AI Campaign Orchestration

salesforce.com, inc.; San Francisco (CA); On-site; USD 238,000 - 345,000; Full time

Job summary

Salesforce is seeking a Director of Product Management to lead the design and launch of a Campaign Brief Agent, an AI-powered platform that generates campaign design briefs and BOMs for audience, content, and journey definitions. You will define and execute a roadmap with engineering, data science, and marketing partners.

This role requires strong product leadership, systems thinking, and experience in messaging or personalization platforms.

Qualifications

• 8+ years of end-to-end product development experience in data-driven systems, preferably messaging/marketing tech.
• Experience designing multi-agent architectures and delegation logic at scale.
• Strong understanding of engagement signals, fatigue models, and targeting logic.

Responsibilities

• Define vision and roadmap for the Campaign Brief Agent and orchestration to downstream agents.
• Translate business goals into agent interaction models with cross-functional partners.
• Own end-to-end lifecycle from ideation to launch and iteration, including delegation model.
• Define standards for agent performance, safety, and guardrails.
• Conduct customer interviews and analyze campaign performance to identify needs.
• Collaborate with engineering and data teams on systems considering engagement history and suppression rules.
• Develop explainability features that log agent handoffs for transparency.
• Measure performance using engagement lift, accuracy, and business outcomes.
• Evangelize platform vision and drive cross-team adoption for outbound messaging.

Skills

Product Management

Systems Thinking

Data Fluency

Customer-Centric Mindset

Execution Leadership

Communication & Influence

Prioritization & Tradeoffs

Messaging Systems (nice to have)

Job description

Salesforce is seeking a Director of Product Management to lead the design and launch of a Campaign Brief Agent, an AI-powered platform that generates campaign design briefs and BOMs for audience, content, and journey definitions. You will define and execute a roadmap with engineering, data science, and marketing partners.

This role requires strong product leadership, systems thinking, and experience in messaging or personalization platforms.