Director of AI Campaign Platform Product (Flexible Schedule)

Salesforce; San Francisco (CA); On-site; USD 197,000 - 314,000; Full time

Job summary

Salesforce is seeking a Director of Product Management to lead the Campaign Brief Agent design, build, and launch. You will define the product strategy, partner with engineering, data science, design, and marketing to create an agentic framework that designs campaign briefs and BOMs for targeted campaigns.

Based in San Francisco, you will drive a roadmap for multi-agent orchestration, establish guardrails and explainability, and measure impact on engagement and revenue.

Qualifications

• 8+ years in end-to-end product development, preferably in messaging or marketing tech.
• Experience designing multi-agent architectures and orchestration models.
• Strong ability to translate business goals into product requirements and roadmaps.

Responsibilities

• Define the vision and roadmap for the Campaign Brief Agent that orchestrates and delegates to specialized agents built for specific jobs to be done in the campaign design process
• Translate business goals (e.g., retention vs. awareness) into agent interaction models and subscriber-centric campaign strategies in partnership with marketing, engineering, data science, and compliance
• Own the end-to-end product lifecycle: from ideation and technical scoping to launch and continuous iteration, including the interaction and delegation model between the Campaign Brief Agent and all downstream agents
• Define standards for agent performance, reliability, safety, and guardrails — ensuring the system consistently produces high-quality, brand-safe, and effective campaign assets
• Conduct in-depth customer interviews, analyze campaign performance data, and monitor the competitive landscape to identify pain points and unmet needs in the marketing campaign creation process
• Collaborate with engineering and data teams to develop systems that consider engagement history, fatigue, inferred intent, journey state, and suppression rules
• Develop explainability features that log and articulate agent handoffs, enabling transparency and trust across internal stakeholders
• Measure performance of the agent using engagement lift, system accuracy, marketer confidence, and business outcomes
• Act as a thought partner to internal stakeholders, helping them shift from hands-off marketers to hands-on-keyboard marketers
• Evangelize the platform vision, gain alignment across teams, and drive adoption across all outbound messaging use cases

Skills

Product Management

Systems Thinking

Data Fluency

Customer-Centric Mindset

Execution Leadership

Communication & Influence

Prioritization & Tradeoffs

Messaging Systems

Job description

Salesforce is seeking a Director of Product Management to lead the Campaign Brief Agent design, build, and launch. You will define the product strategy, partner with engineering, data science, design, and marketing to create an agentic framework that designs campaign briefs and BOMs for targeted campaigns.

Based in San Francisco, you will drive a roadmap for multi-agent orchestration, establish guardrails and explainability, and measure impact on engagement and revenue.