Director of Performance Marketing (Remote)

The Addison Group; Houston (TX); Remote; USD 140,000 - 175,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

Addison Group, a nationally operating firm, seeks a Director of Performance Marketing in Houston or remote within a defined set of U.S. cities.

You will lead B2C performance marketing, analytics, and measurement strategy, guiding significant marketing investments and ensuring alignment with a unified brand across markets. This role requires hands-on analysis, strategic thinking, and the ability to influence senior leaders while collaborating with marketing, analytics, and technology teams.

Qualifications

• Approximately 10–15 years of progressive experience in performance marketing, digital marketing, marketing science, or closely related discipline.
• Significant B2C marketing experience is required.
• Strong knowledge of digital advertising strategy and performance measurement.
• Demonstrated experience with marketing attribution, media optimization, measurement strategy, and/or marketing mix modeling.
• Ability to analyze marketing performance and translate findings into actionable business recommendations.

Responsibilities

• Develop and advance performance marketing strategies across multiple consumer markets.
• Use marketing data and analytics to recommend how advertising budgets should be allocated across channels and initiatives.
• Evaluate campaign and media effectiveness using measurement, attribution, and marketing-mix methodologies.
• Translate complex performance data into clear recommendations for senior executives and business leaders.
• Develop presentations and business cases that demonstrate marketing performance, opportunities, and recommended investment strategies.
• Partner with regional leaders to understand market-specific priorities and advise them on effective use of their marketing budgets.

Skills

Performance marketing

Digital marketing

Marketing analytics

Executive communication

Budget allocation

Cross-functional collaboration

Job description

Addison Group, a nationally operating firm, seeks a Director of Performance Marketing in Houston or remote within a defined set of U.S. cities.

You will lead B2C performance marketing, analytics, and measurement strategy, guiding significant marketing investments and ensuring alignment with a unified brand across markets. This role requires hands-on analysis, strategic thinking, and the ability to influence senior leaders while collaborating with marketing, analytics, and technology teams.