Growth-Driven Director of Performance Marketing

Five Star Franchising; Springville (UT); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) with company match

Generous Paid Time Off

Disability Insurance

Life Insurance

Job summary

Five Star Franchising, headquartered in Springville, Utah, seeks a Director of Performance Marketing to lead paid media, analytics, attribution, and optimization for a portfolio of brands. You will collaborate with Brand Marketing Directors, agency partners, and franchise leadership to improve customer acquisition and ROI.

This role requires strategic thinking, strong analytics, and executional excellence across multiple platforms.

Qualifications

• 7+ years of experience in Performance Marketing, Digital Marketing, or Growth Marketing.
• Proven success managing multi-channel paid media programs and optimizing marketing performance through data-driven decision making.
• Strong analytical skills with experience measuring campaign performance, attribution, and marketing ROI.
• Experience managing agencies, strategic vendor partnerships, and cross-functional stakeholders.

Responsibilities

• Lead enterprise Performance Marketing strategy, execution, and optimization across Five Star's portfolio of franchise brands.
• Develop paid media strategies that improve lead generation, customer acquisition, revenue growth, and franchise owner profitability.
• Partner with Brand Marketing Directors to identify growth opportunities, optimize marketing investments, and improve channel performance.
• Oversee paid media initiatives across Google Ads, Meta, YouTube, TikTok, Reddit, Local Service Ads, Display, Programmatic, and emerging advertising platforms.
• Build scalable testing frameworks across creative, audiences, landing pages, bidding strategies, messaging, and conversion funnels.
• Own attribution, conversion tracking, and marketing measurement frameworks to ensure reporting accuracy and business visibility.
• Develop executive dashboards, scorecards, and performance reporting that translate complex marketing data into actionable business insights.
• Lead agency relationships through structured governance, performance benchmarks, quarterly business reviews, and continuous optimization initiatives.
• Evaluate campaign performance using KPIs including ROAS, MER, CPL, CPA, CAC, LTV, conversion rates, and lead quality.
• Partner with CRM, analytics, and technology teams to improve data integrity, offline conversion tracking, and marketing system integrations.
• Identify operational gaps, reporting challenges, and process improvements that increase marketing efficiency and scalability.
• Develop franchise performance benchmarks and optimization playbooks that improve results across brands and individual franchise locations.
• Present strategic recommendations, performance insights, and growth opportunities to executive leadership with clarity and confidence.
• Stay ahead of emerging advertising platforms, AI technologies, privacy regulations, attribution models, and digital marketing best practices to maintain Five Star's competitive advantage.

Skills

Performance Marketing

Digital Marketing

Leadership

Analytics

Vendor Management

Google Ads

Meta Ads

GA4

GTM

HubSpot

Education

Bachelor's degree in Marketing, Business, Analytics, Communications

Tools

GA4

GTM

HubSpot

Klaviyo

Job description

Five Star Franchising, headquartered in Springville, Utah, seeks a Director of Performance Marketing to lead paid media, analytics, attribution, and optimization for a portfolio of brands. You will collaborate with Brand Marketing Directors, agency partners, and franchise leadership to improve customer acquisition and ROI.

This role requires strategic thinking, strong analytics, and executional excellence across multiple platforms.