Head of Performance Marketing & Analytics

Five Star Franchising, L.L.C.; Springville, Northern (UT, KY); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Long-Term Disability Insurance

Short-Term Disability Insurance

Supplemental Life Insurance

401(k)

Paid Time Off

Job summary

Five Star Franchising, L.L.C. in Springville, Utah, is seeking a Director of Performance Marketing to maximize paid media effectiveness across a growing portfolio of brands.

You will partner with Brand Marketing Directors, agencies, and franchise leadership to drive customer acquisition, optimize investment, and deliver actionable insights through enterprise reporting. The ideal candidate combines deep digital marketing expertise with strong business acumen, leadership, and the ability to

Qualifications

• 7+ years of experience in Performance Marketing, Digital Marketing, or Growth Marketing.
• Experience managing multi-channel paid media programs and optimizing marketing performance through data-driven decision making.
• Strong analytical skills with experience measuring campaign performance, attribution, and marketing ROI.

Responsibilities

• Lead enterprise Performance Marketing strategy, execution, and optimization across Five Star's portfolio of franchise brands.
• Develop paid media strategies that improve lead generation, customer acquisition, revenue growth, and franchise owner profitability.
• Partner with Brand Marketing Directors to identify growth opportunities, optimize marketing investments, and improve channel performance.
• Oversee paid media initiatives across Google Ads, Meta, YouTube, TikTok, Reddit, Local Service Ads, Display, Programmatic, and emerging platforms.
• Build scalable testing frameworks across creative, audiences, landing pages, bidding strategies, messaging, and conversion funnels.
• Own attribution, conversion tracking, and marketing measurement frameworks to ensure reporting accuracy and business visibility.
• Develop executive dashboards, scorecards, and performance reporting that translate complex marketing data into actionable business insights.
• Lead agency relationships through structured governance, performance benchmarks, quarterly business reviews, and continuous optimization initiatives.
• Evaluate campaign performance using KPIs including ROAS, MER, CPL, CPA, CAC, LTV, conversion rates, and lead quality.
• Partner with CRM, analytics, and technology teams to improve data integrity, offline conversion tracking, and marketing system integrations.
• Identify operational gaps, reporting challenges, and process improvements that increase marketing efficiency and scalability.
• Develop franchise performance benchmarks and optimization playbooks that improve results across brands and franchise locations.
• Present strategic recommendations, performance insights, and growth opportunities to executive leadership with clarity and confidence.
• Stay ahead of emerging advertising platforms, AI technologies, privacy regulations, attribution models, and digital marketing best practices.

Skills

Analytical skills

Cross-functional collaboration

Leadership

Data-driven decision making

Agency management

Communication

Presentation

Education

Bachelor's degree in Marketing, Business, Analytics, Communications, or related field

Tools

Google Ads

Meta Ads

Google Analytics 4

Google Tag Manager

HubSpot

Klaviyo

CRM platforms

Monday.com

Job description

Five Star Franchising, L.L.C. in Springville, Utah, is seeking a Director of Performance Marketing to maximize paid media effectiveness across a growing portfolio of brands.

You will partner with Brand Marketing Directors, agencies, and franchise leadership to drive customer acquisition, optimize investment, and deliver actionable insights through enterprise reporting. The ideal candidate combines deep digital marketing expertise with strong business acumen, leadership, and the ability to