Director of Patient Marketing

Ag 1 Source; Nashville (TN); On-site; USD 150,000 - 210,000; Full time

Job summary

Ag 1 Source is seeking a Director of Patient Marketing in Nashville, TN to lead patient acquisition for a growing national network of research sites. The role is hands-on and data-driven, driving measurable enrollment results and optimizing ROI across channels.

The ideal candidate combines entrepreneurial spirit with strong analytical skills, experience in healthcare marketing, and the ability to lead strategy and execution on-site in Nashville.

Qualifications

• Proven success driving patient or consumer acquisition through paid digital marketing, SEO/SEM, social media and multi-channel campaigns.
• Strong understanding of lead generation, conversion, attribution and marketing ROI.
• Experience building or scaling marketing programs across multiple locations.
• A player‑coach mentality with the ability to develop strategy and execute.
• Experience with CRM platforms, marketing automation and emerging AI tools.
• Healthcare marketing experience, ideally in a regulated environment. Clinical‑trial patient recruitment experience is a plus, not a requirement.

Skills

Paid digital marketing

SEO/SEM

Social media

Multi-channel campaigns

Lead generation

Conversion

Attribution

Marketing ROI

CRM platforms

Marketing automation

AI tools

Healthcare marketing

Entrepreneurial mindset

Tools

CRM platforms

Marketing automation

AI tools

Job description

Director of Patient Marketing | Nashville, TN

Private Equity-Backed Healthcare | High-Growth Opportunity

We’re partnering with a rapidly growing, private equity-backed clinical research organization seeking a Director of Patient Marketing to build and lead its patient acquisition strategy across a growing national network of research sites.

This is an exciting opportunity for a hands‑on, data‑driven marketing leader who loves building, moving quickly and creating measurable results.

What we’re looking for:

• Proven success driving patient or consumer acquisition through paid digital marketing, SEO/SEM, social media and multi-channel campaigns.
• Strong understanding of lead generation, conversion, attribution and marketing ROI.
• Experience building or scaling marketing programs across multiple locations.
• A player‑coach mentality with the ability to develop strategy and execute.
• Experience with CRM platforms, marketing automation and emerging AI tools.
• Healthcare marketing experience, ideally in a regulated environment. Clinical‑trial patient recruitment experience is a plus, not a requirement.

The ideal candidate brings an entrepreneurial mindset, strong analytical skills and the ability to turn marketing investment into measurable patient enrollment results.

Location: Nashville, TN — on‑site position.

Candidates must be eligible to work in the U.S. and meet the qualifications listed above to be considered for the Director of Patient Marketing job.