Director of Patient Marketing

Career1Source - Executive Recruiting; Nashville (TN); On-site; USD 120,000 - 180,000; Full time

Job summary

Career1Source - Executive Recruiting seeks aDirector of Patient Marketing in Nashville to build and lead patient acquisition across a growing national network of research sites. This hands-on, data-driven marketing leader will drive paid digital, SEO/SEM, social media and multi-location campaigns, while optimizing attribution and ROI using CRM, automation, and emerging AI tools.

The ideal candidate brings entrepreneurial mindset, strong analytics, and experience turning marketing investment into

Qualifications

• Experience leading patient or consumer acquisition marketing.
• Proven ability to scale programs across multiple locations.
• Healthcare marketing experience preferred; clinical-trial recruitment a plus.

Responsibilities

• Drive patient acquisition strategy across a national network of sites.
• Lead paid digital, SEO/SEM, social media and multi-channel campaigns.
• Own marketing attribution and ROI measurement for programs.
• Develop and implement strategy with CRM, marketing automation, and AI tools.

Skills

Patient marketing

Digital marketing

Lead generation

ROI analysis

Multi-location campaigns

CRM platforms

Marketing automation

Data analytics

Strategic thinking

Team leadership

Tools

Salesforce

HubSpot

Marketo

Job description

Director of Patient Marketing | Nashville, TN

We’re partnering with a rapidly growing, private equity-backed clinical research organization seeking a Director of Patient Marketing to build and lead its patient acquisition strategy across a growing national network of research sites.

This is an exciting opportunity for a hands-on, data-driven marketing leader who loves building, moving quickly and creating measurable results.

What we’re looking for:

• Proven success driving patient or consumer acquisition through paid digital marketing, SEO/SEM, social media and multi-channel campaigns.
• Strong understanding of lead generation, conversion, attribution and marketing ROI.
• Experience building or scaling marketing programs across multiple locations.
• A player-coach mentality with the ability to develop strategy and execute.
• Experience with CRM platforms, marketing automation and emerging AI tools.
• Healthcare marketing experience, ideally in a regulated environment. Clinical-trial patient recruitment experience is a plus, not a requirement.

The ideal candidate brings an entrepreneurial mindset, strong analytical skills and the ability to turn marketing investment into measurable patient enrollment results.

If you've built successful patient acquisition programs in clinical research, behavioral health, fertility, specialty healthcare, or other multi-site healthcare environments, we'd welcome a conversation.

Candidates must be eligible to work in the U.S. and meet the qualifications listed above to be considered for the Director of Patient Marketing job.