Director of Patient Acquisition & Growth

Career1Source - Executive Recruiting; Nashville (TN); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Career1Source - Executive Recruiting seeks aDirector of Patient Marketing in Nashville to build and lead patient acquisition across a growing national network of research sites. This hands-on, data-driven marketing leader will drive paid digital, SEO/SEM, social media and multi-location campaigns, while optimizing attribution and ROI using CRM, automation, and emerging AI tools.

The ideal candidate brings entrepreneurial mindset, strong analytics, and experience turning marketing investment into

Qualifikationen

• Experience leading patient or consumer acquisition marketing.
• Proven ability to scale programs across multiple locations.
• Healthcare marketing experience preferred; clinical-trial recruitment a plus.

Aufgaben

• Drive patient acquisition strategy across a national network of sites.
• Lead paid digital, SEO/SEM, social media and multi-channel campaigns.
• Own marketing attribution and ROI measurement for programs.
• Develop and implement strategy with CRM, marketing automation, and AI tools.

Kenntnisse

Patient marketing

Digital marketing

Lead generation

ROI analysis

Multi-location campaigns

CRM platforms

Marketing automation

Data analytics

Strategic thinking

Team leadership

Tools

Salesforce

HubSpot

Marketo

Jobbeschreibung

Career1Source - Executive Recruiting seeks aDirector of Patient Marketing in Nashville to build and lead patient acquisition across a growing national network of research sites. This hands-on, data-driven marketing leader will drive paid digital, SEO/SEM, social media and multi-location campaigns, while optimizing attribution and ROI using CRM, automation, and emerging AI tools.

The ideal candidate brings entrepreneurial mindset, strong analytics, and experience turning marketing investment into