Brand Strategy & Creative Director

O'Reilly Auto Parts; Kentucky; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive wages

Stock Purchase Plan

401k with Employer Contributions

Medical/Dental/Vision Insurance

Wellbeing programs

Tuition assistance

Career growth opportunities

Job summary

O'Reilly Auto Parts seeks a Director Brand Management & Creative Services to lead Masterbrand strategy and governance across the portfolio. You will guide brand architecture, ensure alignment with customer insights and business goals, and partner with Merchandising and other leaders.

The role oversees Brand & Creative Services, mentors managers, and drives brand health analytics, creative operations, and governance to sustain long-term equity across U.S. and international markets.

Qualifications

• Bachelor’s degree in marketing, business, advertising, communications, brand management, or a related field.
• 10+ years of progressive experience in brand management, marketing, advertising, consumer products, retail, or related field, including significant brand or portfolio management experience.
• Experience developing and managing brand strategies, positioning, architecture, and portfolio governance.
• Knowledge of brand development and lifecycle management, including brand evolution, extension, repositioning, and retirement.
• Experience using customer insights, market research, competitive analysis, and brand performance data to guide business decisions.
• Ability to influence senior leaders and cross-functional stakeholders without direct authority.
• Experience leading, developing, and mentoring managers and professional teams.

Responsibilities

• Establish and maintain the strategy, architecture, and governance of O’Reilly’s Masterbrand and proprietary brand portfolio across U.S. and international markets.
• Partner with Merchandising to align proprietary brand strategies, positioning, and investment with product category objectives, customer needs, and business priorities.
• Evaluate brand performance, market conditions, customer insights, and competitive activity to identify opportunities to strengthen and evolve the brand portfolio.
• Partner with research to maintain and improve Brand Health Trackers and translate insights into actionable brand recommendations.
• Lead the executive Brand Committee in evaluating major portfolio decisions, providing expert recommendations grounded in brand principles, objective criteria, research, and business needs.
• Establish and govern brand standards and decision criteria that guide brand development and evolution while protecting long-term brand equity.
• Partner with Legal to protect proprietary brands, including trademarks and other elements of brand identity.
• Build alignment across Merchandising, Professional Sales, Store Operations, Marketing, and other functions to ensure brand strategies reflect business needs and can be effectively executed.
• Provide brand management expertise to major company initiatives and oversee external agencies and strategic partners when specialized brand capabilities are needed.
• Provide strategic direction to the Brand & Creative Services Manager, establishing priorities and developing the capabilities needed to support the function’s objectives.
• Oversee Creative Services processes, resource planning, and quality standards to ensure creative work aligns with brand strategy, business priorities, and operational needs while supporting continuous improvement.

Skills

Brand management

Leadership

Portfolio governance

Customer insights

Cross-functional influence

Mentoring

Education

Bachelor’s degree in marketing, business, advertising, communications, brand management, or related field

Master’s degree in marketing, business, brand management, or related field

Job description

O'Reilly Auto Parts seeks a Director Brand Management & Creative Services to lead Masterbrand strategy and governance across the portfolio. You will guide brand architecture, ensure alignment with customer insights and business goals, and partner with Merchandising and other leaders.

The role oversees Brand & Creative Services, mentors managers, and drives brand health analytics, creative operations, and governance to sustain long-term equity across U.S. and international markets.