Director of Natural Channel Growth

Urban Farmer; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

Urban Farmer seeks a Sales Director, Natural Channel to drive growth across the U.S. Natural Products channel, covering natural retailers and distributors.

You will manage both CAULIPOWER branded portfolio and private label/co-packing opportunities, building partnerships and expanding market share. Ideal candidate has 10+ years in natural/specialty sales, strong relationship networks, and a proven ability to sell both branded and private label programs while aligning with capacity and partner

Qualifications

• Deep knowledge of the natural/organic marketplace, retailers, distributors, and brokers.
• 10+ years of progressive sales experience in food manufacturing, CPG, or co-packing.
• Proven ability to sell branded products and private label programs with pricing/margin strategy.
• Strong financial analytics, pricing, trade spend, and margin analysis.
• Excellent negotiation, communication, and presentation skills.
• Experience collaborating with cross-functional teams and traveling up to 40%.

Responsibilities

• Lead sales and business development across the Natural Channel for branded and private label businesses.
• Develop and execute go-to-market strategies, account prioritization, product positioning, and pricing structures.
• Build relationships with natural retailers, distributors, brokers, and strategic partners.
• Collaborate with Marketing, Category Insights, and Operations to meet capacity and demand.
• Own sales forecasting, pipeline management, and KPI reporting across channels.
• Negotiate contracts and trade programs to ensure profitability and growth.
• Coordinate with Supply Chain, Finance, and QA to align product launches with production.

Skills

Natural channel knowledge

Sales leadership

Strategic planning

Relationship building

Negotiation

Forecasting

Tools

CRM software

Job description

Urban Farmer seeks a Sales Director, Natural Channel to drive growth across the U.S. Natural Products channel, covering natural retailers and distributors.

You will manage both CAULIPOWER branded portfolio and private label/co-packing opportunities, building partnerships and expanding market share. Ideal candidate has 10+ years in natural/specialty sales, strong relationship networks, and a proven ability to sell both branded and private label programs while aligning with capacity and partner