Natural Channel Sales Director Branded & Private Label

Urban Farmer; Manteno (IL); On-site; USD 100,000 - 160,000; Full time

Job summary

Urban Farmer, Manteno, IL, is seeking a Sales Director, Natural Channel, to lead the U.S. growth strategy for natural and specialty retailers.

You will drive branded CAULIPOWER portfolio and private label programs, build key relationships with retailers, distributors, brokers, and strategic partners, and set GTM and pricing strategies to maximize profitability. You will partner with Marketing, Category Insights, Supply Chain, Finance and Operations to align forecasts, demand planning and

Qualifications

• 10+ years of progressive sales experience in food manufacturing or CPG.
• Proven success selling both branded products and private label programs.
• Strong pricing, trade spend management, and margin analysis experience.
• Excellent negotiation, communication, and presentation skills.
• Willingness to travel up to 40% domestically.

Responsibilities

• Lead sales and business development across the Natural Channel for branded and private label programs.
• Develop and execute go-to-market strategies, pricing structures, and account prioritization.
• Build and maintain relationships with natural retailers, distributors, brokers, and strategic partners.
• Negotiate contracts and trade programs to drive profitability and growth.
• Forecast sales, manage pipeline, and track KPIs for assigned channels and customers.
• Collaborate with cross-functional teams to align product, marketing, and supply chain efforts.

Skills

Negotiation

Communication

Presentation

Strategic planning

Job description

Urban Farmer, Manteno, IL, is seeking a Sales Director, Natural Channel, to lead the U.S. growth strategy for natural and specialty retailers.

You will drive branded CAULIPOWER portfolio and private label programs, build key relationships with retailers, distributors, brokers, and strategic partners, and set GTM and pricing strategies to maximize profitability. You will partner with Marketing, Category Insights, Supply Chain, Finance and Operations to align forecasts, demand planning and