Natural Channel Sales Director: Branded & Private Label

Urban-Farmer-Inc; Manteno (IL); On-site; USD 100,000 - 160,000; Full time

Job summary

Urban Farmer seeks a Sales Director, Natural Channel to drive the U.S. growth across natural retailers, distributors, and brokers for CAULIPOWER and private label programs. You will shape GTM strategies, manage key accounts, and align with supply chain and finance teams.

The role requires deep natural-channel knowledge, relationship-building, and the ability to travel up to 40%. This is a senior leadership position focused on profitable expansion and category leadership.

Qualifications

• 10+ years of progressive sales experience in food manufacturing, CPG, or co-packing.
• Proven success selling both branded products and private label programs.
• Deep knowledge of natural/specialty channel retailers, distributors, and brokers.
• Strong negotiation, communication, and presentation skills.

Responsibilities

• Lead sales and business development across the Natural Channel for branded and private label.
• Develop GTM strategies, account prioritization, product positioning, and pricing structures.
• Manage relationships with natural retailers, distributors (UNFI, KeHE), brokers, and partners.
• Own sales forecasting, pipeline management, and KPI tracking for channel and customers.
• Coordinate with Supply Chain, Finance, and Operations to align timing and promotions.

Skills

Natural channel sales

Key account management

Negotiation

Forecasting

Pricing & margin analysis

Job description

Urban Farmer seeks a Sales Director, Natural Channel to drive the U.S. growth across natural retailers, distributors, and brokers for CAULIPOWER and private label programs. You will shape GTM strategies, manage key accounts, and align with supply chain and finance teams.

The role requires deep natural-channel knowledge, relationship-building, and the ability to travel up to 40%. This is a senior leadership position focused on profitable expansion and category leadership.