Director of Member Growth & Retention Lifecycle

Lever, Inc.; Spring, Northern (TX, KY); Hybrid; USD 125,000 - 155,000; Full time

Benefits offered by this job

Annual bonus up to 15%

Comprehensive health benefits

Paid time off

Job summary

FoundersCard is hiring a Director, Member Experience & Lifecycle Marketing to own our members' experience from join through renewal. This in‑office role focuses on retention, lifecycle campaigns, and cross‑functional fixes driven by member feedback.

Based in Spring/Houston, it combines hands‑on email marketing with an emphasis on churn risk before it happens. You will build and analyse workflows, personalise interventions, and partner with Support and Product to improve benefits and retention.

Qualifications

• 7+ years in retention, member or lifecycle marketing for subscriptions or loyalty.
• Hands-on email marketing: build, deploy, analyze automated workflows.
• HubSpot experience is a strong plus.
• Cross-functional collaboration with Support, Partnerships, and Product.
• Experience building churn-risk or member health scoring.
• Data-driven retention programs that personalize interventions.
• Fluency with AI tools to speed analysis and creation.
• Genuine obsession with improving the member experience.

Responsibilities

• Own lifecycle and email marketing programs from onboarding to renewal.
• Build retention early-warning system using behavioural signals.
• Personalise interventions based on member data and location.
• Advocate feedback into product, benefits, and partnerships.
• Partner with Member Support to surface risk signals early.
• Track benefits and friction, fix, retire, or modify underperformers.
• Design and analyze lifecycle workflows from strategy to execution.
• Leverage AI tools to accelerate analysis and content production.

Skills

Retention marketing

Email campaigns

Cross-functional collaboration

Churn risk modelling

Data-driven retention

AI tooling fluency

Member feedback obsession

Tools

HubSpot

Job description

FoundersCard is hiring a Director, Member Experience & Lifecycle Marketing to own our members' experience from join through renewal. This in‑office role focuses on retention, lifecycle campaigns, and cross‑functional fixes driven by member feedback.

Based in Spring/Houston, it combines hands‑on email marketing with an emphasis on churn risk before it happens. You will build and analyse workflows, personalise interventions, and partner with Support and Product to improve benefits and retention.