Director of Media Planning & Strategy

WPP Media

Chicago (IL)

Hybrid

USD 75,000 - 180,000

Full time

6 days ago

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Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Mental health days

Job summary

WPP Media in Chicago, IL seeks an Associate Director of Planning to supervise client implementations and coordinate with global marketing teams. You will ensure productive collaboration between client, agency planning, and cross-functional teams.

You will lead staffing and workload, bring strategic rigor to plans, and drive 360 media planning. A Bachelor’s degree and 5–8 years in media/communications planning with leadership are required, with strong presentation skills across digital

Qualifications

Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
5-8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.
Experience and comfort facilitating ideation sessions.
Excellent strategic thinking.
Good client relationship skills, including experience interacting and presenting to senior-level clients.
Experience working in and across multiple communication disciplines, including digital.
Fully conversant with all major desktop research tools and qualitative research techniques.
Excellent quantitative skills, including analytical abilities and math proficiency.
Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable.
Demonstrate genuine curiosity and interest in our clients and their business.

Responsibilities

Supervise the group in the interpretation of competitive and other research data.
Oversees the development of objectives and strategies, as well as the development of plans and presentations.
Maintain day-to-day client contact and agency contact regarding their area of responsibility.
Act as the liaison between internal teams as well as various partner vendors to ensure media performance.
Maintain a deep understanding of business, target audiences and wider communications environment.
Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.
Understand, embrace, and integrate client and creative agency research into plans.
Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.
Assist in crafting compelling selling strategies.