Strategic Media Planning Lead

Wppmedia; Chicago (IL); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

essence Mediacom, a leading WPP Media brand, seeks an Associate Director of Planning to supervise client implementations and coordinate with global teams. You will ensure productivity, manage staffing and integrate creative and media work to deliver strong results.

You will guide objective development, strategic plans, and presentations while coaching Supervisors and Associates, shaping selling strategies, and leveraging digital across disciplines.

Qualifications

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 5-8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.
• Experience and comfort facilitating ideation sessions.
• Excellent strategic thinking.
• Good client relationship skills, including experience interacting and presenting to senior-level clients.
• Experience working in and across multiple communications disciplines, including digital.
• Fully conversant with all major desktop research tools and qualitative research techniques.
• Excellent quantitative skills, including analytical abilities and math proficiency.

Responsibilities

• Maintain day-to-day client contact and agency contact regarding their area of responsibility.
• Oversee the development of objectives and strategies, as well as the development of plans and presentations.
• Supervises the group in the interpretation of competitive and other research data.
• Trains and evaluates Supervisors, Managers and Associates on the team.
• Act as the liaison between internal teams as well as various partner vendors to ensure media performance.
• Maintain a deep understanding of business, target audiences and wider communications environment.
• Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.
• Understand, embrace, and integrate client and creative agency research into plans.
• Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.
• Assist in crafting compelling selling strategies.

Skills

Strategic thinking

Client relationship skills

Digital experience

Quantitative skills

Team leadership

Presentation to senior clients

Education

Bachelor’s degree in advertising, marketing, business administration, and communications

Tools

Desktop research tools

Qualitative research techniques

Job description

essence Mediacom, a leading WPP Media brand, seeks an Associate Director of Planning to supervise client implementations and coordinate with global teams. You will ensure productivity, manage staffing and integrate creative and media work to deliver strong results.

You will guide objective development, strategic plans, and presentations while coaching Supervisors and Associates, shaping selling strategies, and leveraging digital across disciplines.