Strategic Media Planner — Senior Associate

WPP Media; Los Angeles (CA); On-site; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media is seeking a Senior Associate, Planning to help develop media strategy and media plans, and to manage daily tasks for stewarding approved plans. You will train Associates in media fundamentals, policies, procedures, and computer systems.

You will partner with the Manager to develop plan options, analyze data for insights, deliver POVs on client opportunities, ensure plan execution with budget control, and maintain strong, collaborative relationships across internal and external teams.

Qualifications

• Bachelor’s Degree in Marketing/Media/Communications; OR equivalent professional work experience.
• At least 1+ year of related media planning/communications planning experience.
• Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
• Proficiency with systems/tools.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Ability to work within a team, handle multiple assignments and meet tight deadlines.
• Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.

Responsibilities

• Partner with the Manager in the development of communication plan options and recommendations.
• Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
• Deliver POVs/position papers on key client issues and/or client opportunities.
• Ensure proper execution of communication plans: budget control, flow of media activity, and updating teams and clients.
• Monitor buys/schedules and prepare media authorizations per approved plans/project requests.
• Train and develop Associates, reviewing their work for accuracy.
• Maintain high integrity to foster cross-team collaboration and timely delivery of all work.

Skills

Media planning

Data analysis

Budget management

Team collaboration

Excel

Education

Bachelor’s Degree in Marketing/Media/Communications

Tools

MS Excel

MS Word

PowerPoint

Job description

WPP Media is seeking a Senior Associate, Planning to help develop media strategy and media plans, and to manage daily tasks for stewarding approved plans. You will train Associates in media fundamentals, policies, procedures, and computer systems.

You will partner with the Manager to develop plan options, analyze data for insights, deliver POVs on client opportunities, ensure plan execution with budget control, and maintain strong, collaborative relationships across internal and external teams.