Director of Marketing Ventures & Capabilities

GEICO; New York (NY); Hybrid; USD 147,000 - 230,000; Full time

Job summary

GEICO in New York is hiring a Director, Marketing Ventures and Capability to lead incubation and build of new marketing capabilities. You will own agency relationships, drive end‑to‑end capability launches, and shape the operating model across internal teams and partners.

The role emphasizes hands‑on leadership, scalable delivery, and collaboration with Marketing, Supply Management, and external agencies to accelerate growth and optimize performance.

Qualifications

• 10+ years of experience building, launching, or scaling marketing capabilities inside agencies, incubators, or in‑house teams.
• Deep, established relationships across agency networks and partners.
• Direct experience in fast‑evolving marketing disciplines at the edge of content, culture, and audience.

Responsibilities

• Launch new capabilities end-to-end from pilot through scaled, steady‑state operation.
• Build the first version of a new capability when needed—the team, workflow, and tools.
• In‑house externally run capabilities and transition talent, process, and knowledge without disruption.

Skills

Marketing capabilities

Agency relationships

Modern marketing disciplines

Agency performance governance

Sourcing & vendor negotiation

Strategic vision with execution

AI & marketing tech adoption

Continuous learning mindset

Job description

GEICO in New York is hiring a Director, Marketing Ventures and Capability to lead incubation and build of new marketing capabilities. You will own agency relationships, drive end‑to‑end capability launches, and shape the operating model across internal teams and partners.

The role emphasizes hands‑on leadership, scalable delivery, and collaboration with Marketing, Supply Management, and external agencies to accelerate growth and optimize performance.