Brand & Creative Director: Growth, Strategy & Leadership

Geico; New York (NY); Hybrid; USD 147,000 - 230,000; Full time

Job summary

GEICO, a highly recognizable advertising brand, seeks a Director of Marketing, Brand & Creative in the New York City area. The hybrid role requires 3 days in office weekly, with up to 25% travel for productions and meetings.

You will lead creative and content teams, oversee budgets and KPIs, and partner with Strategy/Product, Media, and Analytics to tie creative output to measurable business growth. The ideal candidate brings 10+ years in brand and creative marketing, strong leadership, and

Qualifications

• 10+ years in brand and creative marketing, with leadership experience.
• Experience managing agency partners and multi-medium campaigns.
• Strong data-informed decision making and testing frameworks.

Responsibilities

• Lead creative, content, and brand management for GEICO across channels.
• Oversee budgets, timelines, and KPIs for content production.
• Partner with Strategy/Product, Media, and Analytics to connect output to business outcomes.
• Manage external agency relationships and internal cross-functional teams.
• Mentor and develop a high-performing creative team.

Skills

Brand leadership

Creative marketing

Agency management

Multi-medium production

Data-driven decisions

Digital & social marketing

Program management

AI tools

Bachelor's degree

Education

Bachelor's degree in marketing or business

Job description

GEICO, a highly recognizable advertising brand, seeks a Director of Marketing, Brand & Creative in the New York City area. The hybrid role requires 3 days in office weekly, with up to 25% travel for productions and meetings.

You will lead creative and content teams, oversee budgets and KPIs, and partner with Strategy/Product, Media, and Analytics to tie creative output to measurable business growth. The ideal candidate brings 10+ years in brand and creative marketing, strong leadership, and