Brand & Creative Marketing Lead

Government Employees Insurance Company; New York (NY); Hybrid; USD 82,000 - 129,000; Full time

Job summary

GEICO is seeking a Marketing Lead within Brand & Creative to drive advertising strategy and oversee agency partnerships. You will shape briefs, manage timelines, and ensure the work aligns with business objectives.

You will partner with Social, Creative Studio, Communications, and Analytics to deliver cohesive, performance-driven campaigns that resonate at national scale and across channels.

Qualifications

• 3+ years of brand management experience or comparable creative agency experience.
• Experience managing external agencies (creative agencies and media partners).
• Service business context: marketing tied to customer acquisition/retention in financial services or similar.

Responsibilities

• Manage creative agency relationships and ensure alignment with strategy, deadlines, and budget.
• Evaluate briefs, provide consolidated feedback to agencies, and ensure brand voice consistency.
• Collaborate across Social, Creative Studio, Communications, and Analytics to ensure cohesive campaigns.
• Oversee talent usage rights and ad expirations; support budget tracking and invoicing.

Skills

Brand management

Agency management

Creative direction

Communication

Omnichannel marketing

Data-driven decisions

Tools

Claude/Copilot for synthesis

Job description

GEICO is seeking a Marketing Lead within Brand & Creative to drive advertising strategy and oversee agency partnerships. You will shape briefs, manage timelines, and ensure the work aligns with business objectives.

You will partner with Social, Creative Studio, Communications, and Analytics to deliver cohesive, performance-driven campaigns that resonate at national scale and across channels.