Director, Marketing Ventures and Capability

GEICO; Bethesda (MD); Hybrid; USD 147,000 - 230,000; Full time

Job summary

GEICO seeks a Director, Marketing Ventures and Capability to build and incubate marketing capabilities, leading cross‑functional teams and agency partnerships. The role centers on turning strategy into scalable capabilities and managing external partners to support fast-paced campaigns.

You will own end‑to‑end capability incubation, elevate existing capacities, and govern an agency ecosystem with a focus on measurable performance and AI-enabled insights. Hybrid work with NYC-based operations.

Qualifications

• 10+ years of experience building, launching, or scaling marketing capabilities.
• Experience incubating new capabilities and managing agency/partner ecosystems.
• Comfortable with AI and marketing technology to accelerate experimentation.

Responsibilities

• Launch and scale marketing capabilities end-to-end, from pilot to steady-state.
• Own agency and partner operating models, scorecards, and governance across multiple relationships.
• Lead RFIs/RFPs, onboarding, and vendor negotiations to ensure aligned capability needs.

Skills

Incubation mindset

Agency partnerships

Capability building

AI in marketing

Strategy execution

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Director, Marketing Ventures and Capability

Location: Hybrid - 3 days per week onsite at our NYC.

Reports To: Senior Director, Marketing Transformation & Operations

Job Description

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

Role Purpose

The Director, Marketing Ventures is the builder who makes GEICO Marketing’s capability strategy real. GEICO Marketing has laid out an ambitious plan for the capabilities it needs to own, build, and modernize — this role’s job is to stand them up: launching new capabilities from scratch, bringing in-housing to life, and building the agency and partner relationships that support everything the venture builds.

This is an incubation role, not a planning role. We’re looking for someone who has personally built or scaled new groups before, ideally in modern, fast-moving disciplines that sit at the edge of content, culture, and audience — the kind of work most marketing organizations haven’t yet figured out how to structure. The same incubation mindset extends back into GEICO’s existing capabilities: constantly assessing what’s working, what needs a refresh, and where the operating model has to evolve.

We view our capabilities not only in house, but also as hybrid and outsourced models. As such, this role also owns the agency and partner ecosystem end-to-end from sourcing and onboarding through day‑to‑day management, performance measurement, and governance — so that every partner relationship runs like a well‑managed extension of the marketing organization. Sitting at the intersection of strategy, incubation, and execution, this role partners closely with capability owners across Marketing, Supply Management, and agency partners.

Key Responsibilities

Capability Incubation & Build

• Take GEICO Marketing’s capability strategy and make it real: launch new capabilities end‑to‑end, from pilot through scaled, steady‑state operation.
• Personally build the first version of a new capability when needed — the team, the workflow, the tools — rather than only designing it on paper.
• Lead the in‑housing of capabilities currently run externally, managing the transition of talent, process, and knowledge without disrupting delivery.
• Diagnose what a fragile or underperforming new capability needs and re‑architect it across talent, process, technology, and operating model.
• Bring an incubation mindset to everything: treat every capability, new or existing, as something to keep testing, refining, and improving rather than something to set and leave.
• Manage third‑party consultants and embedded partners supporting incubation efforts.

Elevating Existing Capabilities

• Partner with existing capability owners to raise the bar on capabilities GEICO already runs, applying the same rigor used to stand up new ones.
• Identify capabilities that are stalled, under‑resourced, or falling behind modern practice, and bring an incubation approach to help them catch up.
• Ensure capabilities that graduate from incubation continue to have a place to go for support, refresh, and reinvention as the market moves.

Agency & Partner Management

• Own GEICO’s agency and partner operating model, defining clear roles, decision rights, and ways of working across internal teams and external partners.
• Build and maintain the agency scorecard program — defining KPIs, performance thresholds, and scoring methodology across every agency of record and key specialized partner.
• Own the Quarterly Business Review (QBR) process for major agency relationships: setting the agenda, consolidating performance data, facilitating sessions with capability owners and agency leadership, and driving accountability on action items.
• Partner closely with Supply Management on sourcing new capabilities and partners — co‑leading market scans, RFI/RFP strategy, and vendor evaluation to ensure sourcing is competitive, compliant, and aligned to enterprise sourcing standards.
• Partner with Supply Management and Legal on agency negotiations, renewals, and contract terms, ensuring commercial and performance terms reinforce the operating model.
• Lead RFIs/RFPs and onboarding for new agencies and specialized partners, ensuring alignment to capability needs, cultural fit, and modern working practices.
• Resolve performance issues quickly through structured corrective action plans, in partnership with capability owners and Supply Management, driving continuous improvement and cost‑saving initiatives.
• Serve as the primary point of integration between agencies, consultants, and internal capability owners, ensuring partners feel like a true extension of the GEICO marketing organization.

AI & Modern Tools Enablement

• Partner closely with Marketing Technology and AI leaders to embed AI, automation, and advanced analytics as force multipliers within every capability this role builds or elevates.
• Champion AI and modern tools based on demonstrated business value, usability, and scalability.
• Actively stay ahead of AI and marketing technology trends and translate them into practical opportunities for capability advancement.

Who You Are

• A builder and a doer first: energized by making things real, not just designing them on a slide.
• Has personally built or incubated a marketing capability before — stood up the team, shipped the first version, and learned what broke along the way.
• Deep agency relationships: has operated on both sides of the agency‑client table and knows how to structure a partnership that works for both.
• Comfortable in modern, fast‑moving marketing disciplines that don’t have an established playbook yet.
• Applies the same builder energy to improving what already exists, not only to what’s new.
• Resilient and adaptable: thrives in ambiguity and keeps momentum through change.

Qualifications

• 10+ years of experience building, launching, or scaling marketing capabilities inside agencies, incubators, or in‑house teams - with a track record of capabilities you personally developed.
• Deep, established relationships across agency and partner networks, with experience on both sides of the relationship.
• Direct experience in and around modern, fast‑evolving marketing disciplines that sit at the edge of content, culture, and audience.
• Experience managing agency and partner performance, including scorecards, QBRs, and governance.
• Experience partnering with procurement or supply management functions on sourcing, RFI/RFP, and vendor negotiation.
• Combines bold strategic vision with executional rigor — able to set direction and personally drive outcomes.
• Comfortable using AI and marketing technology to accelerate speed, quality, and decision‑making.
• Brings a continuous‑learning mindset, staying close to where marketing is headed next

Annual Salary

$146,575.00 - $229,600.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers: Personalized development programs, mentorship, and certification assistance.
Great Culture: Inclusive and collaborative culture rooted in shared success.
Great Rewards: Competitive pay, benefits, and flexibility to support your well‑being and future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.