Brand & Creative Growth Director

GEICO; Bethesda (MD); Hybrid; USD 147,000 - 230,000; Full time

Benefits offered by this job

Hybrid work

Travel covered

Job summary

GEICO is seeking a senior leader to oversee brand and creative marketing, directing a team of professionals and external agencies. You will align content and strategy with business outcomes, manage budgets, and drive measurable growth for a top-tier insurance brand.

The role requires a track record of leadership in brand and creative marketing, plus experience managing agency partners and cross-functional collaboration. Hybrid work with in-office days and travel expectations are involved.

Qualifications

• 10+ years in brand and creative marketing, with leadership experience.
• Experience in a service business context focused on customer acquisition and retention (financial services/insurance).
• Proven ability to manage agency partners and cross-functional teams.
• Strong analytical skills with data-informed decision making.
• Experience shaping brand strategy and creative across multiple channels.

Responsibilities

• Drive creative excellence, efficiency, and effectiveness across all outputs.
• Manage budgets for content production and maximize impact of investments.
• Develop briefs and ensure alignment of creative output with business objectives.
• Establish KPIs, milestones, and operating standards for projects.
• Lead agency partnerships and hold partners accountable to business goals.
• Motivate and mentor a team of creative and content professionals.

Skills

Brand leadership

Creative management

Agency management

Data-informed decisions

Program management

People leadership

Strategic thinking

Education

Bachelor’s degree in marketing or related field

Tools

AI tools

Job description

GEICO is seeking a senior leader to oversee brand and creative marketing, directing a team of professionals and external agencies. You will align content and strategy with business outcomes, manage budgets, and drive measurable growth for a top-tier insurance brand.

The role requires a track record of leadership in brand and creative marketing, plus experience managing agency partners and cross-functional collaboration. Hybrid work with in-office days and travel expectations are involved.