Director of Marketing Technology

Socket.dev; Pennsylvania; Hybrid; USD 150,000 - 190,000; Full time

Job summary

Socket.dev seeks a Director of Marketing Technology to define and execute the enterprise MarTech strategy across CRM, automation, website, and analytics. You will lead a cross-functional team to deliver scalable, compliant, and measurable member experiences.

The role focuses on personalization, data activation, and digital experiences, partnering with IT, Data, Product, and Compliance to drive growth and innovation in a hybrid work environment.

Qualifications

• 10 years' experience in Marketing Technology, Digital Experience, CRM, and Marketing Operations.
• 5+ years of people leadership experience.
• Experience with enterprise platforms (HubSpot, Salesforce, Adobe, Google Analytics).
• Any equivalent combination of experience and education.

Responsibilities

• Develop and lead the enterprise Marketing Technology strategy, roadmap, governance, and technology investments.
• Oversee administration, optimization, integration, security, and performance of the marketing technology ecosystem.
• Drive personalization and customer journey strategies using member data and segmentation.
• Lead website, SEO/AEO, conversion optimization, experimentation, and digital experience initiatives.
• Establish and optimize marketing automation across omnichannel platforms.
• Partner with Data & Analytics to develop KPIs, dashboards, and reporting.
• Evaluate and govern AI-powered marketing technologies and emerging innovations.
• Manage budgets, vendor relationships, contracts, and resources.
• Lead, coach, and develop high-performing teams with a culture of innovation.
• Ensure privacy, accessibility, security, and regulatory compliance.

Skills

Marketing Technology

Digital Experience

CRM

Marketing Operations

Leadership

Education

Bachelor's in Business Administration

Bachelor's in Information Systems

Master's in Business Administration

Master's in Information Systems

Tools

HubSpot

Salesforce Marketing Cloud

Adobe Experience Cloud

Optimizely

Google Analytics

Adobe Analytics

Sitecore

Tealium

Segment

Job description

Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on...

The Director of Marketing Technology is responsible for defining and executing PSECU's enterprise Marketing Technology (MarTech) strategy, roadmap, governance, and platform ecosystem. This role leads the technology, data, and operational capabilities that power personalized member experiences across digital channels and supports PSECU's strategic objectives for growth, engagement, retention, and product adoption.

The Director serves as the primary owner for marketing technology platforms including marketing automation, CRM enablement, website and content management technologies, customer data activation, personalization engines, analytics, SEO/AEO, experimentation, and digital engagement tools. This position partners closely with Marketing, Information Technology, Data & Analytics, Product, Operations, and Compliance teams to deliver scalable, integrated, and measurable member experiences.

This leader is responsible for driving innovation through automation, artificial intelligence, advanced analytics, and emerging technologies while establishing governance, operational excellence, and performance measurement frameworks across all digital member touchpoints.

Schedule: Monday - Friday, 8:00am -4:00pm. This position will be a hybrid model both in person and remote with minimum of onsite expectation of 60% or as needed.

In this position, you will

• Develop and lead the enterprise Marketing Technology (MarTech) strategy, roadmap, governance framework, and technology investments to support digital experience, member engagement, and business growth objectives.

• Oversee the administration, optimization, integration, security, and performance of the marketing technology ecosystem, ensuring scalable and compliant solutions that support member acquisition and engagement.

• Drive enterprise personalization and customer journey strategies by leveraging member data, audience segmentation, and journey orchestration capabilities to enhance acquisition, onboarding, engagement, retention, and cross-sell opportunities.

• Lead website, SEO/AEO, conversion optimization, experimentation, and digital experience initiatives to improve usability, engagement, lead generation, product adoption, and member satisfaction.

• Establish and optimize marketing automation capabilities across omnichannel platforms, enabling personalized communications and efficient campaign execution, measurement, and continuous improvement.

• Partner with Data & Analytics teams to develop performance measurement frameworks, KPIs, attribution models, dashboards, and reporting practices that drive data-informed decision-making and marketing effectiveness.

• Evaluate, implement, and govern AI-powered marketing technologies and emerging digital innovations to improve member experiences, operational efficiency, and organizational effectiveness.

• Manage Marketing Technology budgets, vendor relationships, contracts, licensing agreements, and operational resources to ensure technology investments deliver measurable business value and ROI.

• Lead, coach, and develop high-performing teams while fostering a culture of innovation, accountability, collaboration, and continuous learning that supports long-term digital transformation goals.

• Ensure compliance with privacy, accessibility, security, and regulatory requirements by establishing governance controls, conducting audits, and safeguarding member information across digital platforms and communications.

• Other duties as assigned.

Qualifications:

Bachelors: Business Administration (Required), Bachelors: Information Systems (Required), Bachelors (Required), Masters, Masters: Business Administration, Masters: Information Systems10 years' experience of progressive experience in Marketing Technology, Digital Experience, CRM, Marketing Operations.| Required5 years of people leadership experience.| RequiredAny equivalent combination of experience and education.| RequiredExperience with platforms such as HubSpot, Salesforce Marketing Cloud, Adobe Experience Cloud, Optimizely, Google Analytics, Adobe Analytics, Sitecore, Tealium, Segment or similar enterprise solutions.| Not RequiredAI and Marketing Automation - N/A, Experience Cloud - Adobe, Google Analytics Certification - Google, HubSpot Sales Software - HubSpot Academy, Marketing Cloud - Salesforce, Project Management Professional (PMP) - Project Management Institute (PMI)