Director of Marketing Performance & Growth

Rooter-Plus; Cumming (GA); In loco; USD 85.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

401(k) matching

Health insurance

Dental insurance

Vision insurance

Paid vacation

Employee discounts

Descrizione del lavoro

Rooter-Plus is seeking a Director of Marketing Performance to oversee marketing strategy and performance management. This role involves managing a marketing budget exceeding $2 million and ensuring the effectiveness of advertising initiatives through data analysis.

The ideal candidate will have a strong digital marketing background, expertise in Google Ads, and the ability to manage vendor relationships effectively while driving profitable customer acquisition through reliable attribution

Competenze

• 5+ years of digital marketing / paid acquisition experience.
• Significant hands-on experience with Google Ads.
• Strong understanding of paid search economics.
• Experience managing substantial advertising budgets.
• Strong analytical and financial skills.
• Willingness to challenge vendors and make difficult decisions.

Mansioni

• Develop and manage the company's customer-acquisition strategy.
• Oversee annual advertising budget exceeding $2 million.
• Ensure marketing reports are based on actual business results.
• Monitor incoming marketing-generated calls and lead quality.
• Manage relationships with advertising agencies and vendors.

Conoscenze

Digital marketing

Google Ads

Paid acquisition

Analytical skills

Vendor management

Budget management

Call tracking

Financial skills

Excel skills

Project management

Strumenti

Service Titan

Descrizione del lavoro

Rooter-Plus is seeking a Director of Marketing Performance to oversee marketing strategy and performance management. This role involves managing a marketing budget exceeding $2 million and ensuring the effectiveness of advertising initiatives through data analysis.

The ideal candidate will have a strong digital marketing background, expertise in Google Ads, and the ability to manage vendor relationships effectively while driving profitable customer acquisition through reliable attribution