Head of Marketing Performance & Growth Strategy

iMarket Solutions

United States

Remote

USD 180,000 - 280,000

Full time

14 days+

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Job summary

iMarket Solutions seeks a Director of Marketing Performance to connect strategy, customer journey, and data to drive growth for home services clients. You will lead a cross-functional team, merging SEO, paid media, websites, social, email, CRM, and reputation into a cohesive funnel strategy.

Responsibilities include establishing KPIs, developing forecasts, and presenting strategic, data-driven recommendations to executives and clients.

Qualifications

Bachelor's degree in Marketing, Analytics, or related field.
5+ years of progressive leadership in digital marketing, strategy, analytics, or agency leadership.
5+ years of cross-functional leadership and developing managers.
Expertise across SEO, Paid Media, Social, Websites, CRM, Email, Reputation, and analytics.
Experience with AI-powered analytics, automation platforms, and predictive marketing technologies.
Experience developing KPIs, dashboards, forecasting models, and executive reporting.
Strong understanding of marketing metrics and growth impact.

Responsibilities

Lead strategy for evaluating and optimizing marketing performance across the entire customer journey.
Ensure integrated strategies across SEO, Paid Media, Websites, Social, Email, Reputation, and CRM.
Serve as strategic advisor to identify gaps and opportunities across the full funnel.
Develop forecasts and strategic plans to move clients from reactive to proactive growth.
Evaluate performance through revenue, lead quality, CAC, conversion, retention, ROI.
Communicate the rationale behind recommendations to clients and leadership.
Collaborate with Product, Client Experience, Sales, and Operations on initiatives.