Growth-Driven Marketing Performance Director

RooterPLUS; Cumming (GA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

401(k) with company matching up to 2%

Health insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid Vacation

Employee Assistance Program

Employee discounts

Restoration Referral Money

Job summary

RooterPLUS is seeking an experienced Director of Marketing Performance to own customer-acquisition strategy and ROI across PPC, LSA, SEO, and referrals. You will partner with ownership, operations, dispatch, and call center leadership to link advertising spend to measurable revenue and profitability.

The ideal candidate combines analytical rigor with financial acumen, is highly organized, assertive, and comfortable challenging external vendors when data disagreements arise.

Qualifications

• 5+ years of digital marketing / paid acquisition experience.
• Strong experience with Google Ads and Local Services Ads.
• Experience managing substantial advertising budgets.
• Understanding of paid search economics.
• Experience managing outside marketing agencies or vendors.
• Excellent Excel/Google Sheets skills.
• Ability to communicate complex marketing information clearly to ownership.
• Strong organizational and project-management skills.
• Willingness to challenge vendors and make difficult decisions.

Responsibilities

• Develop and manage the company's overall customer-acquisition strategy.
• Oversee an annual advertising budget exceeding $2 million.
• Recommend budget allocation across Google PPC, Local Services Ads, SEO, and other lead sources.
• Identify opportunities to increase profitable customer acquisition and reduce waste.
• Develop testing strategies for new markets, services, campaigns, and lead sources.
• Monitor seasonality and adjust budgets accordingly.
• Oversee Google PPC and LSA performance; hold partners accountable.
• Review campaigns, keywords, bidding, landing pages, and tracking.
• Analyze performance by service, geography, device, and time of day.
• Develop and maintain a reliable marketing attribution system.
• Monitor call tracking and lead quality; improve conversion rates.
• Report marketing results and recommend actions to ownership.
• Manage relationships with advertising agencies and vendors; conduct reviews.
• Create weekly executive marketing dashboards with key metrics.

Skills

Digital marketing

Paid acquisition

Google Ads

Local Services Ads

Budget management

Paid search economics

Agency management

Excel/Sheets

Data-driven communications

Project management

Vendor accountability

Job description

RooterPLUS is seeking an experienced Director of Marketing Performance to own customer-acquisition strategy and ROI across PPC, LSA, SEO, and referrals. You will partner with ownership, operations, dispatch, and call center leadership to link advertising spend to measurable revenue and profitability.

The ideal candidate combines analytical rigor with financial acumen, is highly organized, assertive, and comfortable challenging external vendors when data disagreements arise.