VP Growth Marketing & Revenue Optimization

Renuity, LLC; Charlotte (NC); Presencial; USD 180.000 - 300.000; Jornada completa

Descripción de la vacante

Renuity is seeking a Vice President of Performance Marketing to lead an omnichannel growth engine. You will oversee SEO, Paid Search, Paid Social, Programmatic, Direct Mail, Affiliate and CRO, driving high-volume leads while hitting efficiency targets.

You will guide a data-driven team, manage $50M+ in spend, and collaborate with Brand, Mar-Tech, Accounting, Call Center and Sales to ensure tracking integrity and revenue growth.

Formación

• 8+ years of experience in performance marketing, growth or demand generation.
• Proven track record owning large performance budgets and driving revenue growth.
• Technical proficiency with Google Ads, Meta Ads Manager, programmatic DSPs and SEO tools.
• Experience leading multi-channel programs in B2C, marketplace, or home services environments.

Responsabilidades

• Develop and execute an omnichannel performance marketing roadmap across digital and offline channels.
• Oversee SEO strategies to drive long-term organic lead volume.
• Scale affiliate partnerships and manage commission structures.
• Direct and optimize physical mail campaigns and attribution analysis.
• Manage $50M+ spend to meet efficiency targets and ROI goals.
• Lead CRO initiatives to improve lead-to-sale conversion rates.
• Monitor KPIs and provide actionable insights to executives.

Conocimientos

Performance marketing

Growth

Demand generation

Leadership

Data-driven

Cross-functional collaboration

Analytical mindset

Herramientas

Google Ads

Meta Ads Manager

Programmatic DSPs

SEO tools

Descripción del empleo

Renuity is seeking a Vice President of Performance Marketing to lead an omnichannel growth engine. You will oversee SEO, Paid Search, Paid Social, Programmatic, Direct Mail, Affiliate and CRO, driving high-volume leads while hitting efficiency targets.

You will guide a data-driven team, manage $50M+ in spend, and collaborate with Brand, Mar-Tech, Accounting, Call Center and Sales to ensure tracking integrity and revenue growth.