Director of Marketing & Patient Experience

NYU Langone Hospitals; New York (NY); Sur place; USD 152 000 - 223 000; Plein temps

Résumé du poste

NYU Langone Health is seeking a Director of Marketing to lead development and execution of comprehensive plans for prioritized Communities of Practice. You will shape strategies, oversee planning, segmentation, and channel execution, aligning with institutional priorities and patient experience.

Reporting to the Senior Director within Brand Experience, Creative and Design COE, you will guide patient-centered storytelling, instructional video content, and physician profiles to differentiate care

Qualifications

• Minimum of 8-10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment.
• Familiarity with marketing analytics, campaign evaluation, and optimization methods.
• Demonstrated ability to translate strategy into executable marketing plans.
• Deep expertise in audience segmentation and channel optimization to effectively engage both patient and physician audiences.
• Experience with search engine marketing, including developing, optimizing, and managing campaigns.
• Strong skills in project management, workflow oversight, and execution of tactical deliverables.
• Experience integrating marketing efforts with broader institutional or enterprise campaigns to ensure a unified brand and communication approach.
• Demonstrated success in managing planning functions in a matrixed environment.

Responsabilités

• Lead marketing planning and execution of patient-focused content, including patient experience narratives, instructional videos, and physician profiles to differentiate care.
• Oversee COP content development activities, ensuring Content Studio and other Channel Leads execute content aligned with goals and timing.
• Collaborate with Strategy, Digital, and Program Measurement COE to define campaign tracking requirements and optimization insights.
• Manage a Marketing Senior Manager and oversee workflow and priorities across tactics.

Connaissances

Marketing strategy

Campaign management

Brand planning

Project management

Analytics

SEO/SEM

Formation

Bachelor's degree in Communications, Marketing, or related field

Master's degree in Communications, Marketing, or related field

Description du poste

NYU Langone Health is seeking a Director of Marketing to lead development and execution of comprehensive plans for prioritized Communities of Practice. You will shape strategies, oversee planning, segmentation, and channel execution, aligning with institutional priorities and patient experience.

Reporting to the Senior Director within Brand Experience, Creative and Design COE, you will guide patient-centered storytelling, instructional video content, and physician profiles to differentiate care