Director - Marketing and Communications

NYU Langone Hospitals; New York (NY); On-site; USD 152,000 - 229,000; Full time

Job summary

NYU Langone Health is seeking a Director of Marketing and Communications to partner with service line leaders and shape communications strategies across multiple institutes. You will oversee cross-functional teams, align campaigns with growth targets, and drive data-driven decision making in a highly visible, collaborative environment.

You will report to the Vice President of Enterprise Communications and contribute to NYU Langone Health’s marketing goals and patient-focused growth across

Qualifications

• 9+ years of experience in healthcare and/or hospital operations.
• 3+ years of experience managing and leading effective teams.
• Bachelor's degree in communications or related field.
• Experience partnering with physicians and/or leaders in academic medicine to define their communications and marketing strategy.
• Experience with account management and supporting the success of senior leadership.
• Established track record of working closely with executive leadership.
• Strong time management skills and ability to manage work across many distinct workstreams.
• Strong analytical skills and ability to communicate data-driven insights.
• Excellent verbal and written communications skills.

Responsibilities

• Act as the relationship lead between CMGCA and respective service lines, advising on communications and marketing strategies.
• Coordinate teams across Brand, Experience, COE, Media Relations, Strategy, Digital, Program Measurement and others to deploy the COP.
• Manage COP stakeholders with regular check-ins and feedback sessions.
• Serve as day-to-day partner to service line heads, overseeing marketing and communications execution.
• Oversee development of 360-degree aligned communications and marketing plans for clinical service lines.
• Lead integration of emerging marketing trends and technologies to drive growth.
• Identify opportunities for CMGCA-enabled service line growth (partnerships).

Skills

Leadership

Strategic planning

Communication

Cross-functional collaboration

Analytical skills

Relationship building

Project management

Education

Bachelor's degree in communications or related field

Masters degree in communications or related field

Job description

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health. For more information, go to NYU Langone Health, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, X, YouTube and Instagram.

Position Summary

We have an exciting opportunity to join our team as a Director - Marketing and Communications. NYU Langone Health (NYULH) is seeking a skilled and dynamic Director Relationship Lead for OSR, CTSI, Neuroscience, Scientific & Clinical Innovation, TOV, Optimal Aging Institute, Virology, Vilcek, Institute for Systems Genetics, Cell Biology, & Pathology to join Enterprise Communications within Communications, Marketing, Government and Community Affairs (CMGCA) team. This high-visibility role will serve as the primary Relationship Lead for designated service lines, acting as a trusted advisor who partners with leaders to shape communications and marketing initiatives, strengthen collaboration, and advance strategic priorities while supporting NYULHs marketing goals and growth. Reporting directly to the Vice President of Enterprise Communications, you will serve as a key advisor, providing strategic support and leadership to the Vice President.

Job Responsibilities

• Act as the relationship lead between CMGCA and respective service lines by acting as a trusted communications and marketing advisor that understands their visions and objectives, strategically helps them shape their agenda, and proactively deploy aligned marketing and communications tactics
• Triage requests from clinical leaders and identify, then organize teams across Brand, Experience, Creative & Design Center of Excellence (COE); Media Relations COE; Strategy; Digital & Program Measurement; Enterprise Communications COE (especially the Content Studio team within Enterprise Communications); and Business Operations & Strategic Initiatives COE, to harness the CMGCA Community of Practice (COP) in deploying the right advisors and doers to achieve service line goals
• Manage the relationships with the COP stakeholders, ensuring robust engagement and alignment with strategic goals through regular check-in meetings and feedback sessions
• Act as a key day-to-day partner to service line department heads, overseeing execution of marketing and communications strategies
• Oversee the development and deployment of 360-degree aligned communications and marketing strategies and plans for clinical service lines
• Lead the integration of emerging marketing trends and technologies into COP strategic marketing and communications plans to realize growth targets and priorities for patients, leads, stakeholders, and communities
• Oversee the implementation of strategic marketing and communications plans aligned with growth targets and trends, tailored to service line need
• Identify and assess new opportunities for CMGCA-enabled service line growth (i.e., partnerships)

Collaboration and Influence

• Collaborate across teams in Brand, Experience, Creative, & Design COE, Media Relations COE, Enterprise Communications COE, Strategy, Digital and Program COE, Government & Community Affairs COE and Strategic Initiatives and Business Operations COE to deliver campaigns that are comprehensive, aligned with strategic objectives, and optimized to maximize return on investment
• Partner with physicians, researchers, and marketing experts to enhance content positioning and promote the latest innovations, study findings, and breakthroughs
• Assist in enhancing campaigns and marketing initiatives by evaluating key metrics provided by the StrategyDigital & Program Measurement team to understand effectiveness and inform continuous improvement (e.g., structure, targeting, messaging)
• Partner with the Content Studio to strategically review, refine, and approve content developed for associated COPs, ensuring alignment with organizational standards and audience needs

Team Leadership and Management

• Champion NYULhs strong continuous improvement culture and ensure deployment of scalable, simplified, and standardized processes
• Leverage and integrate analytics to inform strategy, optimize performance, and drive data-driven decision-making across initiatives
• Establish and maintain effective feedback loops and reporting structures within the leadership team to promote transparency, continuous improvement, and informed decision-making

Financial Responsibility

• Manage the allocated budget and operational forecasts of the CMGCA relationships for OSR, CTSI, Neuroscience, Scientific & Clinical Innovation, TOV, Optimal Aging Institute, Virology, Vilcek, Institute for Systems Genetics, Cell Biology, & Pathology working with the Strategic Initiatives & Business Operations, Senior Director

Minimum Qualifications

• 9+ years of experience in healthcare and/or hospital operations
• 3+ years of experience managing and leading effective teams
• Bachelor's degree in communications or related field
• Experience partnering with physicians and/or leaders in academic medicine to define their communications and marketing strategy
• Experience with account management and supporting the success of senior leadership
• Established track record of working closely and effectively with executive leadership
• Strong time management skills and ability to manage work across many distinct workstreams
• Strong analytical skills, with the ability to apply and communicate data-driven insights
• Extensive experience building and maintaining professional relationships
• Proficiency in project management, communication tools, and data analysis
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
• Demonstrated orientation towards client service
• Exceptional leadership skills, demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively
• Proven ability to work effectively in a highly matrixed environment and across many stakeholders
• Excellent verbal and written communications skills

Preferred Qualifications

• Experience working with OSR, CTSI, Neuroscience, Scientific & Clinical Innovation, TOV, Optimal Aging Institute, Virology, Vilcek, Institute for Systems Genetics, Cell Biology, & Pathology
• Masters degree in communications or related field

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $152,240.27 - $229,320.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

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