Director of Patient Marketing & Engagement

AndHealth LLC; Columbus (OH); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Paid time off

Disability Insurance

Job summary

AndHealth LLC is seeking a Director of Patient Marketing to lead marketing across the patient journey from awareness to enrollment and ongoing engagement. You will partner with leadership to shape audience strategy, channel mix, and investment while ensuring programs align with enrollment capacity and HIPAA compliance.

You will design and launch patient programming, manage relationships with agencies, and drive measurement of funnel performance from impression to retained patient across paid and

Qualifications

• 8+ years of marketing in healthcare or life sciences.
• 3+ years consumer/patient marketing with CAC/CPA targets.
• Hands-on experience running paid social and paid search in healthcare.

Responsibilities

• Own patient marketing strategy from prospect to enrolled patient.
• Define audience, segmentation, messaging, channel mix and budget.
• Partner with enrollment and outreach teams to align demand with capacity.
• Design and run the patient ambassador program and testimonials library.
• Lead day-to-day media and creative execution across channels.
• Build measurement model from impression to enrolled to retained; oversee budget.

Skills

Marketing strategy

Healthcare marketing

Paid social

Paid search

Agency management

Cross-functional leadership

Tools

Meta Ads

Google Ads

Job description

AndHealth LLC is seeking a Director of Patient Marketing to lead marketing across the patient journey from awareness to enrollment and ongoing engagement. You will partner with leadership to shape audience strategy, channel mix, and investment while ensuring programs align with enrollment capacity and HIPAA compliance.

You will design and launch patient programming, manage relationships with agencies, and drive measurement of funnel performance from impression to retained patient across paid and