Marketing Director: Patient Experience & Growth

NYU Langone Hospitals; New York (NY); On-site; USD 152,000 - 223,000; Full time

Job summary

NYU Langone Health in New York, NY is seeking a Director of Marketing to lead marketing plans for prioritized Communities of Practice (COPs) and integrate patient-centered storytelling, instructional video content, and physician profiles into high-impact strategies.

Reporting directly to the Senior Director, Relationship Lead within the Brand Experience COE, this role oversees strategy, messaging, SEM, and multi-channel campaigns across clinical departments, driving patient volume and

Qualifications

• Minimum 8–10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment.
• Familiarity with marketing analytics, campaign evaluation, and optimization methods.
• Demonstrated ability to translate strategy into executable marketing plans.
• Deep expertise in audience segmentation and channel optimization to engage patient and physician audiences.
• Experience with search engine marketing (SEM) and managing campaigns.

Responsibilities

• Lead strategic marketing planning for assigned COPs and align with institutional goals.
• Oversee execution of marketing strategy across collateral, campaigns, and content calendars.
• Collaborate with Relationship Leads to translate strategy into actionable tactics.
• Manage marketing deliverables across paid, owned, and digital channels in line with brand standards.
• Drive patient-focused storytelling and physician profiles to differentiate care delivery.

Education

Bachelor's degree in Communications, Marketing, or related field

Masters degree in Communications, Marketing, or related field

Job description

NYU Langone Health in New York, NY is seeking a Director of Marketing to lead marketing plans for prioritized Communities of Practice (COPs) and integrate patient-centered storytelling, instructional video content, and physician profiles into high-impact strategies.

Reporting directly to the Senior Director, Relationship Lead within the Brand Experience COE, this role oversees strategy, messaging, SEM, and multi-channel campaigns across clinical departments, driving patient volume and