Director of Marketing Finance & Performance (Remote)

American Public Education, Inc. (APEI); États-Unis; À distance; USD 180 000 - 240 000; Plein temps

Résumé du poste

American Public Education, Inc. seeks a Director of Marketing Financial Performance & Optimization to lead the marketing finance function, owning budgeting, forecasting, and reporting across Health+, Military+, and B2B channels.

The role applies investor-style discipline to maximize ROI and guide strategy with Finance and Marketing leadership. You will build the unit economics, justify investments, and drive cost optimization while ensuring policy compliance.

Qualifications

• 10+ years in FP&A, marketing finance, or commercial finance, including 5+ years partnering with marketing leaders
• Deep expertise in budgeting, forecasting, and marketing investment economics (CAC, LTV, ROI)
• Proven track record negotiating agency, media, and technology contracts
• Advanced Excel and financial modeling; familiarity with ERP and BI tools (Tableau)
• Higher education or subscription experience a plus
• Owner mentality; treats every dollar as their own
• Constructive challenger; asks "why" before spending

Responsabilités

• Owns the marketing budget and financial planning
• Lead the annual marketing budget and quarterly reforecasts with Finance, by division, channel, team, and vendor
• Track actuals vs. budget monthly; flag variances early and recommend corrective actions to the CMO
• Own marketing financial reporting for leadership as one view, reconciled with Finance
• Set budget guardrails and approval thresholds so each pillar leader owns their spend with clear accountability
• Define the unit economics of growth (cost per lead, cost per start, LTV, payback) with Marketing Intelligence & Data
• Turn ROI and marginal-return insights into budget moves during the year, with the Data Leader
• Build business cases for new investments (e.g., channels, programs, tools, headcount) and track returns delivered
• Run zero-based reviews of non-working spend (e.g., agencies, tools, consultants) to fund higher-return activity
• Own vendor and consultant governance: sourcing, negotiation, contracts, SOWs, and performance reviews
• Lead insource vs. outsource decisions with pillar leaders; consolidate agencies where scale lowers cost
• Ensure compliance with APEI procurement, legal, and finance policies (approvals, invoicing, and audit)
• Partner with FP&A, Enrollment, Operations, and Academic leadership to tie marketing spend to start and revenue plans
• Build financial acumen across marketing; coach leaders to ask "Would I make this decision if it were my own money?"
• Lead the Vendor & Consultant Management Lead and the marketing finance analysts
• Performs other duties as assigned.

Connaissances

Budgeting & Forecasting

Excel & Financial Modeling

ROI Analysis

Vendor Negotiation

Formation

CPA, CFA, or MBA preferred (not required)

Outils

Tableau

ERP

Description du poste

American Public Education, Inc. seeks a Director of Marketing Financial Performance & Optimization to lead the marketing finance function, owning budgeting, forecasting, and reporting across Health+, Military+, and B2B channels.

The role applies investor-style discipline to maximize ROI and guide strategy with Finance and Marketing leadership. You will build the unit economics, justify investments, and drive cost optimization while ensuring policy compliance.