Director of Pricing, Promotions & Growth Campaigns

American Public Education, Inc.; United States; Remote; USD 130,000 - 180,000; Full time

Job summary

American Public Education, Inc. is seeking a Director, Pricing and Campaigns Specialist to lead pricing, scholarships, promotions, and cross-sell/up-sell strategies across Health+, Military+ and B2B.

This role designs and runs offers that convert demand into starts while protecting margin, partnering with Finance, Enrollment and Compliance. You will own the annual calendar, oversee multi-channel campaigns, and embed offers in CRM journeys, ensuring clarity in communications and adherence to DOE

Qualifications

• 8+ years in pricing, revenue management, promotions or lifecycle marketing.
• Strong commercial acumen (price sensitivity, discounting, LTV, payback).
• Experience running multi-channel campaigns with CRM / marketing automation.
• Fluency in Excel and business cases; SQL / Tableau a plus.
• Knowledge of higher-ed financial aid rules (e.g., Title IV, military TA) a plus.

Responsibilities

• Develop pricing and scholarship / grant recommendations by program and segment (e.g., military, nurses).
• Analyze price sensitivity, competitor pricing and net tuition to find opportunities that grow starts while protecting margin.
• Own the annual offer and promotions calendar (e.g., term-start promotions, scholarships, fee waivers).
• Ensure offers meet Department of Education, accreditor, state and military Tuition Assistance rules with Compliance.
• Lead end-to-end promotional campaigns with Brand & Growth, Creative and Lifecycle teams (audience, offer, channels, timing).
• Embed offers in nurture, re-engagement and remarketing journeys with CRM to lift conversion.
• Equip Enrollment / Admissions advisors to communicate offers clearly and consistently.
• Stand up cross-sell / upsell strategy (e.g., certificate-to-degree, bachelor's-to-master's, alumni and stackable credentials).
• Partner with Marketing Intelligence & Data to model lifetime value and target students most likely to continue their studies.
• Design offer A/B tests with the Measurement Lead; quantify incremental starts, revenue and cost of each offer.
• Track offer ROI and scholarship spend against budget; retire offers that do not pay back.
• Report results and recommendations to Digital Experience & Lifecycle leadership, the CGMO and Finance.

Skills

Pricing

Revenue management

Promotions

Lifecycle marketing

CRM / marketing automation

Excel

SQL / Tableau

Education

CPA/CFA or MBA preferred

Job description

American Public Education, Inc. is seeking a Director, Pricing and Campaigns Specialist to lead pricing, scholarships, promotions, and cross-sell/up-sell strategies across Health+, Military+ and B2B.

This role designs and runs offers that convert demand into starts while protecting margin, partnering with Finance, Enrollment and Compliance. You will own the annual calendar, oversee multi-channel campaigns, and embed offers in CRM journeys, ensuring clarity in communications and adherence to DOE