Director, Marketing Investment & Effectiveness — Remote

Fanatics Inc.; Tampa (FL); Remote; USD 189,000 - 235,000; Full time

Job summary

Fanatics is seeking a Director, Marketing Investment + Effectiveness (Remote) to lead the FES budget with Finance, set envelopes for brand and performance, and own the investment plan with clear returns and risks. You will drive the evidence behind marketing decisions using a mix model and incrementality tests, while guiding a growing analytics team.

The role requires strong finance, stats, and cross-functional leadership skills, with experience in marketing finance, data-powered decision

Qualifications

• Significant experience leading marketing budgets, investment planning or marketing effectiveness.
• Track record of setting brand versus performance splits and defending them with Finance and senior leaders.
• Hands-on experience building or managing marketing mix models and incrementality experiments, including geo tests.
• Strong financial planning and modeling skills: budgets, reforecasts, unit economics and payback.
• Strong grounding in causal inference and statistics, and the judgment to know when a result is not strong enough to act on.
• Experience building and leading analytical or planning teams.
• Excellent executive communication, including explaining uncertainty plainly.
• Hands-on, everyday user of AI tools to work faster and better.

Responsibilities

• Lead the FES marketing budget with Finance: total envelope, annual plan, quarterly phasing and the reforecast cycle.
• Own the FES investment plan presented to the SVP and executive team: how much we spend, the brand versus performance split, the expected return on each, and the risks.
• Set the brand and performance envelopes, and the return guardrails each must meet.
• Decide in-year moves between brand and performance, using portfolio-level response curves and marginal rather than average return.
• Own the marketing mix model and its calibration for incrementality.
• Own the FES test agenda and governance with documented results.
• Set FES metric standards across teams for consistency.
• Build and lead the team, starting with hiring the Manager, Marketing Investment + Effectiveness.
• Partner with Data Science on cohort value models and early value signals.

Skills

Marketing budgets

Investment planning

Marketing effectiveness

Budget governance

Executive communication

AI tools usage

Forecasting & analytics

SQL

Education

Bachelor's degree in Economics, Finance, Statistics or related field

Tools

SQL

Python

R

Job description

Fanatics is seeking a Director, Marketing Investment + Effectiveness (Remote) to lead the FES budget with Finance, set envelopes for brand and performance, and own the investment plan with clear returns and risks. You will drive the evidence behind marketing decisions using a mix model and incrementality tests, while guiding a growing analytics team.

The role requires strong finance, stats, and cross-functional leadership skills, with experience in marketing finance, data-powered decision