Director, Marketing Measurement & Insights (Remote)

American Public Education, Inc.; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

American Public Education, Inc. is seeking a Director of Marketing Data Measurement Lead to own the measurement framework, attribution, MMM, and incrementality across marketing activities.

This role reports to the Data Leader and partners with Marketing and Finance to guide spend and strategy. The ideal candidate has 8+ years in marketing measurement, strong SQL and Python (or R), and a proven ability to translate analytics into actionable investment decisions.

Qualifications

• 8+ years in marketing measurement, econometrics or analytics.
• Deep expertise in MMM, attribution, incrementality and experimental design.
• Fluency in SQL and Python or R; Excel and BI tools (e.g., Tableau).
• Explains statistical results simply and turns them into investment calls.
• Bias for hypothesis-driven, data-driven thinking.
• Unbiased; calls results as they are, even if unwelcome.
• Fail-fast mentality of testing, learning and iterating.
• Moves leaders to action based on insights.
• Proactive owner; collaborative team player.

Responsibilities

• Owns the marketing measurement framework.
• Define the measurement framework and KPI definitions from spend to starts, aligned with Finance and the Data Leader.
• Build and maintain attribution and marketing mix models (MMM) to estimate ROI and marginal returns by channel and market.
• Design incrementality studies (e.g., geo holdouts, lift tests, matched markets) to validate models and awareness media.
• Translate results into response curves and budget recommendations for the steering wheel and annual spend plan.
• Sets test-and-learn standards across the Pods.
• Own the measurement playbook: test design, sample size, stat-sig thresholds, test duration and “call” criteria.
• Review measurement plans for all major tests; coach Pod Measurement
• Leads and Test Leads on test design.
• Run the measurement control tower: one tracker of tests, results and KPIs with a regular review cadence.
• Synthesize learnings across tests into a shared knowledge base so wins are scaled across divisions.
• Drives evidence-based decisions with leadership
• Deliver regular (e.g., quarterly) measurement readouts with clear implications for investment and next year's plan.
• Partner with Paid Media and agencies to validate platform-reported results and improve conversion signals to platforms.
• Ensure tracking integrity with MarTech (tagging, UTMs, lead-to-start matching in the CRM).
• Update the CGMO, Finance and stakeholders on progress against goals.

Skills

SQL

Python or R

Excel

Tableau

Tools

Tableau

Job description

American Public Education, Inc. is seeking a Director of Marketing Data Measurement Lead to own the measurement framework, attribution, MMM, and incrementality across marketing activities.

This role reports to the Data Leader and partners with Marketing and Finance to guide spend and strategy. The ideal candidate has 8+ years in marketing measurement, strong SQL and Python (or R), and a proven ability to translate analytics into actionable investment decisions.