Director of Marketing and Sales

University of Texas; New York (NY); On-site; USD 125,000 - 175,000; Full time

Job summary

An established industry player is seeking a Director of Marketing and Sales to lead its dynamic team. This role involves strategizing and implementing marketing and sales initiatives, enhancing brand visibility, and ensuring a seamless ticket purchasing experience. The ideal candidate will have extensive experience in the arts or entertainment sectors, with a proven track record of achieving significant revenue goals. If you are passionate about the arts and have the leadership skills to drive success, this is an exciting opportunity to make a meaningful impact in a vibrant cultural institution.

Qualifications

• 10+ years of marketing, communications, or sales experience in arts or entertainment.
• Strong ability to develop and meet revenue goals.

Responsibilities

• Lead marketing, ticketing, and communications functions for Texas Performing Arts.
• Create and implement marketing and sales strategies to meet ticket sales goals.

Skills

Marketing

Communications

Sales

Interpersonal Skills

Presentation Skills

Tools

CRM platforms

E-commerce systems

Event ticketing platforms

Job description

Director of Marketing and Sales, Texas Performing Arts

Job Posting Title: Director of Marketing and Sales, Texas Performing Arts

Hiring Department: Texas Performing Arts

Position Open To: All Applicants

Weekly Scheduled Hours: 40

FLSA Status: Exempt

Earliest Start Date: Immediately

Position Duration: Expected to Continue

Location: UT MAIN CAMPUS

General Notes

Texas Performing Arts (TPA) is the professional arts presenting and producing program of The University of Texas at Austin. One of the largest and most active university-based performing arts centers in the U.S., TPA is an anchor institution in Austin’s arts, cultural, and entertainment landscape. TPA operates venues on the UT campus including Austin’s largest theater, Bass Concert Hall. Its public programs include Broadway in Austin; a curated series of international dance, theater, and music; and presentations of national touring artists. TPA is an integral unit of UT’s College of Fine Arts and engages students across the university in creative experiences.

Purpose

The Director of Marketing & Sales leads Texas Performing Arts’ marketing, ticketing and communications functions. As a senior member of the organization’s leadership team, the director plays a key role in advancing TPA’s mission to connect people through live performance and fulfill its goal to be the country’s highest impact university-affiliated arts organization.

The position’s key areas of responsibility are meeting TPA’s ticket sales goals, creating a best-in-class purchasing experience for patrons, gaining insights and developing effective strategies from the organization’s data, maintaining TPA’s brand identity, and communicating TPA’s stories in compelling ways to a variety of audiences. Reporting to the Executive & Artistic Director, the director is both a cross-organizational strategic leader and an active, hands-on contributor. They lead teams that provide comprehensive ticketing, marketing, and communications support for all aspects of TPA’s work.

Responsibilities

• Leadership and Strategy: Create and implement institutional and event marketing, communications, and sales strategies. Oversee TPA’s e-commerce, CRM, and related systems. Maintain and enhance TPA’s brand identity. Lead and support approximately twelve full-time team members. Build and sustain strong relationships with counterparts in the College of Fine Arts and external partners.

• Marketing: Guide paid, earned, and owned media campaigns that meet TPA’s objectives. Develop pricing, packaging, and other sales strategies. Ensure campaigns are insights-driven and use current tools to optimize results. Meet or exceed ticket sales goals.

• Sales: Maintain a best-in-class ticketing platform. Ensure that patrons have a friction-free purchase experience. Develop and implement strategies for ticketing marketplaces. Lead the ticketing team to provide high-quality customer service.

• Institutional Communications: Create and maintain visibility for TPA’s activities. Support the design, production, and communications needs of all TPA’s areas and programs. Develop and distribute original institutional content that tells TPA’s unique story.

Required Qualifications

• At least ten years of increasingly responsible marketing, communications, or sales experience in the arts or entertainment industries.
• Demonstrated ability to develop and meet revenue goals.
• Experience with common event ticketing, fundraising, and CRM platforms.
• Demonstrated success working in a complex organization.
• Strong interpersonal skills, including exceptional communication and presentation skills.

Preferred Qualifications

• Experience successfully achieving 8-figure annual earned revenue goals.
• Experience in a senior leadership role.
• Familiarity with and passion for TPA’s purpose, values, vision and programs.

Salary Range

$125,000+ depending on qualifications.

Working Conditions

• This position is based in Austin, Texas and requires residence in the greater Austin area.
• Evening, weekend, and holiday work are required.

Required Materials

• Cover letter detailing interest and qualifications.
• Resume/CV
• 3 work references with contact information.

Important for applicants who are NOT current university employees: You will be prompted to submit your resume the first time you apply. Ensure that ALL Required Materials have been uploaded before submitting your application.

Equal Opportunity Employer: The University of Texas at Austin complies with all applicable federal and state laws regarding nondiscrimination and affirmative action.