Director of Sales and Marketing

Crawford Thomas Recruiting; Boonton (NJ); Hybrid; USD 140,000 - 160,000; Full time

Job summary

A leading company in the hospitality sector is seeking a Director of Sales and Marketing to spearhead strategic initiatives across amusement park properties. The role involves overseeing all marketing and sales functions, driving attendance, and maximizing revenue. The ideal candidate will have extensive experience in sales and marketing management, and will be responsible for developing impactful campaigns and leading a high-performing team.

Benefits

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) profit-sharing plan

Generous paid time off

Qualifications

• 10+ years of experience in sales and marketing management.
• Proven track record of leading successful marketing and sales programs.

Responsibilities

• Develop and execute innovative sales programs and marketing plans.
• Lead the creation and execution of sales campaigns and promotional strategies.
• Manage all marketing functions including advertising and social media.

Skills

Leadership

Communication

Project Management

Data Analysis

Education

Bachelor’s or Master’s degree in Marketing

Bachelor’s or Master’s degree in Business

Tools

Salesforce

Google Ads

Facebook Ads Manager

WordPress

Marketing Automation Platforms

Job description

Location: Boonton, NJ (Hybrid) | Regular travel to Brooklyn, NY

Pay: $140k–$160k + bonus

Role Overview

We’re looking for a visionary Director of Sales and Marketing to lead strategic sales initiatives and drive marketing innovation across our amusement park properties. This leader will oversee all marketing and sales functions, with a focus on increasing attendance, maximizing revenue, and shaping the public perception of our brands.

The Director will develop high-impact campaigns, lead a cross-functional team, and implement data-driven programs that fuel long-term growth.

Key Responsibilities

Strategy & Leadership

Develop and execute innovative sales programs and comprehensive marketing plans that exceed attendance and revenue targets

Drive strategic planning across marketing and sales, providing insight on market trends, pricing strategies, and guest behavior

Oversee departmental goals, budgets, and performance, ensuring alignment with company objectives and ROI expectations

Champion company branding, aligning all initiatives with organizational values and voice

Continuously research and implement new tools, platforms, and solutions that enhance department capabilities

Sales & Business Development

Lead the creation and execution of sales campaigns and promotional strategies to boost ticket sales and park attendance

Support business development by analyzing market data, identifying growth opportunities, and developing forecasting models

Collaborate with leadership to support revenue planning and partnership opportunities

Present performance reports and recommend course corrections as needed to meet sales targets

Marketing Execution & Campaign Management

Manage all marketing functions including advertising, social media, digital content, public relations, email campaigns, and collateral development

Ensure consistent messaging and brand presence across all consumer touchpoints

Coordinate promotional timelines and monitor the performance of marketing channels and spend

Lead external vendor relationships and media buying efforts

Team Management & Cross-Functional Collaboration

Lead, train, and coach a high-performing sales and marketing team

Provide ongoing feedback and development opportunities for team members

Ensure close collaboration with operations, events, and executive teams to execute campaigns seamlessly

Manage team scheduling, productivity, and labor budgets

Ideal Candidate Qualifications

10+ years of experience in sales and marketing management, preferably in hospitality, events, or entertainment industries

Proven track record of leading successful marketing and sales programs that drive measurable results

Bachelor’s or Master’s degree in Marketing, Business, or a related field

Strong business acumen with data analysis skills to inform strategy

Proficiency in Microsoft Office, Salesforce, Google Ads, Analytics, Facebook Ads Manager, WordPress, and marketing automation platforms

Excellent leadership, communication, and project management skills

Ability to thrive in a fast-paced, seasonal business environment

Flexibility to work weekends and travel to park locations and special events throughout the year

Additional Information

This role is based at CAI’s Corporate Offices in Boonton, NJ, with a hybrid work schedule in the off-season (January–February) and on-site presence required from March to December

Regular travel to Luna Park in Coney Island is required weekly from mid-March through October

Physical presence is expected for major events, including park openings, holidays, and key promotional days

Benefits & Perks

Competitive salary: $140k–$160k + commission

Health, dental, and vision insurance

Life insurance, short- and long-term disability coverage

401(k) profit-sharing plan

Generous paid time off, including holidays, vacation, personal, and sick days

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management, Strategy/Planning, and Human Resources

• Industries

  Hospitality, Restaurants, and Travel Arrangements

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