Director of Marketing Analytics & Growth

Firstnational; Omaha (NE); On-site; USD 98,000 - 166,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with Matching Contributions

Tuition Assistance

Job summary

FNBO is seeking a Director of Marketing Analytics to lead analytics for the Partnership Marketing team. You will translate data assets, predictions, and BI outputs into actionable strategies spanning direct mail, acquisition, and account management campaigns.

The role emphasizes driving CPA reductions, portfolio growth, and improved marketing performance through targeting, optimization, and test-and-learn initiatives.

Qualifications

• Bachelor's degree required; Master’s preferred in a quantitative field.
• Experience in marketing analytics, data science, or related analytical role (7+ years).
• Proven ability to translate data assets, reports, and models into marketing strategies.

Responsibilities

• Translate data assets, predictive models, and BI reports into practical marketing strategies.
• Lead analytical support for campaign planning across DM, acquisition, and account management programs.
• Drive targeting precision using propensity models and segmentation frameworks.
• Apply customer lifecycle analytics to support onboarding, engagement, retention, and win-back campaigns.
• Design, execute, and analyze test-and-learn programs (A/B, holdout, multivariate).
• Present analytical findings to senior marketing and PDM leadership.

Skills

SQL

Python/R

BI tools

Cloud platforms

Propensity modeling

Education

Bachelor's degree

Master's degree

Tools

Power BI

Tableau

QuickSight

Snowflake/AWS

Job description

FNBO is seeking a Director of Marketing Analytics to lead analytics for the Partnership Marketing team. You will translate data assets, predictions, and BI outputs into actionable strategies spanning direct mail, acquisition, and account management campaigns.

The role emphasizes driving CPA reductions, portfolio growth, and improved marketing performance through targeting, optimization, and test-and-learn initiatives.