Marketing Manager - Wealth & Institutional Services

Firstnational; Omaha (NE); On-site; USD 90,000 - 130,000; Full time

Job summary

First National Bank of Omaha (FNBO) is seeking a Marketing Manager for Wealth & Institutional Services to steer marketing and communications strategy, translating business objectives into strategic plans and launching campaigns that drive growth and strengthen brand equity.

In collaboration with business leaders and Centers of Excellence, you will guide campaign strategy, messaging, and data-driven performance analytics to optimize outcomes and ensure initiatives align with FNBO's core

Qualifications

• Strategic marketing leadership experience with ability to translate objectives into plans.
• Track record of managing multiple campaigns with strategic alignment.
• Strong financial and analytical acumen with ROI focus.
• Ability to analyze data and translate insights into optimizations.
• Proficiency with marketing analytics tools and reporting.

Responsibilities

• Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business.
• Translate business objectives into actionable marketing strategies with defined success metrics.
• Contribute insights and recommendations to strategic planning discussions.
• Present strategic recommendations and performance insights to senior stakeholders.
• Develop end-to-end marketing strategies and detailed tactical plans for lifecycle marketing.
• Lead campaign briefings and ensure strategic intent is maintained; drive optimization.
• Track and report KPIs; manage marketing budgets and ROI analysis.
• Collaborate with Analytics and Product teams to align marketing with product roadmaps.

Skills

Strategic Marketing Leadership

Campaign Execution

Financial Analysis

ROI Orientation

Data Analysis

Marketing Analytics Tools

Tools

Marketing Analytics Tools

Job description

Summary of the Job:

The Marketing Manager - Wealth & Institutional Services at FNBO plays a pivotal role in shaping the marketing and communications strategies that drive measurable business outcomes across FNBO's Wealth and Institutional segment. In this role, you'll be responsible for translating business objectives into strategic marketing plans and delivering high-impact campaigns that influence desired client and prospect behaviors, accelerate growth, and strengthen brand equity. Through hands‑on campaign leadership and close partnership with business leaders, key stakeholders, and Marketing Centers of Excellence, you'll ensure the successful execution and optimization of marketing initiatives aligned to FNBO's core objectives: building, enhancing, and protecting the brand; acquiring new clients; deepening existing relationships; and improving marketing effectiveness and efficiency. Working closely with Marketing Leadership, Business Leadership, and Centers of Excellence, you'll lead campaign strategy, messaging and offer development, and data‑driven performance analytics to continually refine approaches based on market insights and financial outcomes.

About This Role:

Job Specific Responsibilities/Accountabilities:

Strategic Business Partnership

• Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business
• Translate business objectives into actionable marketing strategies with defined success metrics
• Contribute insights and recommendations to strategic planning discussions
• Present strategic recommendations and performance insights to senior stakeholders

Marketing Strategy & Planning

• Contribute to end-to-end marketing and communications strategy for assigned product lines
• Develop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic direction
• Help define customer segmentation, targeting strategies, and messaging frameworks
• Build integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to life

Campaign Ownership & Execution

• Own end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverables
• Lead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achieved
• Make real-time optimization decisions during campaign flight to maximize performance
• Maintain hands‑on involvement in critical campaign elements including targeting, messaging, offer structure, creative development, and channel deployment
• Manage day-to-day campaign operations including troubleshooting, vendor and/or Project Manager coordination, and quality assurance
• Drive continuous improvement through in-flight testing and optimization

Growth & Performance Management

• Track and report against marketing KPIs and growth objectives in alignment with business targets
• Manage campaign budgets and contribute to marketing P&L and ROI analysis for assigned portfolios
• Conduct ongoing performance analysis and recommend strategic optimization based on data insights
• Develop and execute testing agendas to continuously improve campaign effectiveness within established strategic frameworks
• Identify performance trends and opportunities

Cross-Functional Leadership

• Partner with Project Managers and Centers of Excellence to ensure flawless campaign execution and on‑time delivery
• Collaborate with Analytics to leverage customer insights and predictive modeling for tactical application
• Work with Product teams to align marketing strategies with product roadmaps and strategic direction
• Direct creative development with Centers of Excellence, ensuring brand consistency and strategic alignment
• Serve as primary point of contact for business unit, operational marketing questions (working through the project manager) and execution details

Market Intelligence

• Monitor competitive landscape and industry trends
• Incorporate customer research and behavioral insights into strategy
• Identify new opportunities for customer acquisition and portfolio growth

The Ideal Candidate for This Role:

Key Skills:

• Strategic Marketing Leadership
• Proven ability to translate strategic direction into detailed plans that drive business results
• Experience executing multiple campaigns simultaneously while maintaining strategic alignment
• Strong execution mindset with ability to balance strategic thinking with hands‑on implementation
• Financial & Analytical Acumen
• Strong ROI orientation with experience managing campaign budgets and contributing to P&L analysis
• Ability to analyze complex data sets and translate insights into tactical optimizations and strategic recommendations
• Proficiency with marketing analytics tools