Marketing Lead - Wealth & Institutional Growth

Fnbo---First-National-Bank-of-Omaha-1; Omaha (NE); On-site; USD 82,000 - 135,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with Matching Contributions

HSA / Dependent Care

Job summary

FNBO is seeking a Marketing Manager for Wealth & Institutional Services to translate business objectives into strategic, data-driven marketing plans. You will lead campaign strategy, develop lifecycle plans, and collaborate with senior leaders to drive growth, client acquisition, and retention across channels.

The role emphasizes hands-on execution, optimize campaigns in flight, and manage budgets within a fast-paced, regulated financial services environment.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5-7+ years of marketing experience with demonstrated execution excellence and strategic impact.
• Experience in financial services, wealth management, or investment marketing.
• Experience managing compliance review processes for investment-related marketing content.
• Strong analytics, ROI analysis, and marketing performance measurement.

Responsibilities

• Translate business objectives into actionable marketing strategies with defined success metrics.
• Develop end-to-end marketing and communications strategy for assigned product lines.
• Lead campaign ownership and ensure on-time, on-brand execution across channels.
• Drive in-flight optimization and real-time decisioning to maximize performance.
• Partner with senior leaders and Centers of Excellence for flawless delivery and consistency.
• Monitor market trends and customer insights to inform strategy and segmentation.

Skills

Strategic marketing leadership

Campaign execution

Budget management

ROI analysis

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

CRM platforms

Marketing automation tools

Job description

FNBO is seeking a Marketing Manager for Wealth & Institutional Services to translate business objectives into strategic, data-driven marketing plans. You will lead campaign strategy, develop lifecycle plans, and collaborate with senior leaders to drive growth, client acquisition, and retention across channels.

The role emphasizes hands-on execution, optimize campaigns in flight, and manage budgets within a fast-paced, regulated financial services environment.