Director of Marketing Analytics & Campaign Optimization

NewRez LLC; Fort Washington (Montgomery County); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Health Savings Account with employer

401(k) Retirement plan with employer

Paid Maternity Leave/Parental Bonding

Tuition & Certification reimbursement

Job summary

Newrez seeks a Director Marketing Analytics to lead marketing analytics, segmentation, and predictive modeling to optimize acquisition, retention, and pipeline performance.

The role combines business ownership with hands-on data science, partnering with the Campaign Strategy team to translate models into campaign execution while collaborating across Finance, Loan Servicing, Sales and IT.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field.
• 8+ years’ experience in related field.
• 3+ years’ prior supervisory experience.

Responsibilities

• Perform data analytics to generate insights for marketing and volume.
• Create visualizations and reports using Tableau.
• Monitor and report on marketing impact to pipeline and customer acquisition.
• Design and maintain predictive models for marketing.
• Own marketing experimentation: design and govern A/B tests.
• Operationalize model outputs into campaign segmentation and dialer execution.
• Ensure legal and regulatory compliance.
• Drive strategic initiatives across business units.

Skills

Strategic thinking

Hands-on leadership

Data analysis

Statistical modeling

Python

R

SQL

Experimentation

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

Tableau

Python (data science)

Job description

Newrez seeks a Director Marketing Analytics to lead marketing analytics, segmentation, and predictive modeling to optimize acquisition, retention, and pipeline performance.

The role combines business ownership with hands-on data science, partnering with the Campaign Strategy team to translate models into campaign execution while collaborating across Finance, Loan Servicing, Sales and IT.