Director Marketing Analytics

NewRez LLC; Fort Washington (Montgomery County); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Health Savings Account with employer

401(k) Retirement plan with employer

Paid Maternity Leave/Parental Bonding

Tuition & Certification reimbursement

Job summary

Newrez seeks a Director Marketing Analytics to lead marketing analytics, segmentation, and predictive modeling to optimize acquisition, retention, and pipeline performance.

The role combines business ownership with hands-on data science, partnering with the Campaign Strategy team to translate models into campaign execution while collaborating across Finance, Loan Servicing, Sales and IT.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field.
• 8+ years’ experience in related field.
• 3+ years’ prior supervisory experience.

Responsibilities

• Perform data analytics to generate insights for marketing and volume.
• Create visualizations and reports using Tableau.
• Monitor and report on marketing impact to pipeline and customer acquisition.
• Design and maintain predictive models for marketing.
• Own marketing experimentation: design and govern A/B tests.
• Operationalize model outputs into campaign segmentation and dialer execution.
• Ensure legal and regulatory compliance.
• Drive strategic initiatives across business units.

Skills

Strategic thinking

Hands-on leadership

Data analysis

Statistical modeling

Python

R

SQL

Experimentation

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

Tableau

Python (data science)

Job description

Who We Are At Newrez, we bring big thinkers and caring doers together to make home happen. We’re a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that’s why we invest in your growth, wellbeing, and ability to make an impact. Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.

POSITION SUMMARY

The Director Marketing Analytics is responsible for marketing campaign segmentation for predictive modeling, test-and-learn experimentation, and marketing analytics that inform acquisition, retention, and pipeline performance. This person brings a strong marketing background paired with hands‑on data science depth, and partners closely with the Director, Marketing Analytics – Campaign Strategy to translate models and experiment results into campaign execution. This person will possess a unique blend of business ownership, marketing analytics, leadership, agility, and communication skills and will have a passion for data, metrics, and experimentation.

DESCRIPTION

• Performs data analytics to generate insights for enhancing marketing and volume.
• Will also create visualization of the insights and report through various tools like Tableau.
• Actively monitor, analyze and report on the health of marketing contribution to pipeline, customer acquisition and penetration.
• Evaluate and recommend data science tooling, platforms, and infrastructure to support scalable modeling and experimentation.
• Design, build, and maintain predictive and machine learning models (propensity, attrition, response, attribution) that drive marketing acquisition, retention, and pipeline decisioning.
• Own the marketing experimentation function: design, execute, and govern A/B and multivariate tests, ensuring statistical rigor and clear go/no‑go recommendations.
• Partner with the Director, Marketing Analytics – Campaign Strategy to operationalize model outputs and test results into campaign segmentation, contact strategy, and dialer execution.
• Constantly drive process excellence to ensure legal, regulatory compliance.
• Drive strategic initiative across organization for multiple business units.
• Perform personnel managerial duties such as goal setting and tracking, performance monitoring and coaching, ensuring associate engagement, and other typical managerial duties.
• Performs related duties as assigned by management.

Qualifications and Education Requirements

1. Bachelor's Degree in Marketing, Business, or related field.
2. 8+ years’ experience in related field.
3. 3+ years’ prior supervisory experience.

Skills, Abilities, and Knowledge

• Ability to think strategically but also have exceptional attention to detail in execution.
• Ability and willingness to be a hands‑on leader.
• Results‑driven with very strong ability to analyze quantitative data to determine program effectiveness.
• Proficiency with statistical and modeling tools (e.g., Python, R, SQL) and experimentation platforms.
• Must have budget management experience and financial analysis skills.
• Excellence in organization and planning.
• Strong team player with ability to develop effective working relationships across organization: Finance, Loan servicing, Sales, Operations, IT.
• Ability to collaborate with team members to achieve results.

Work Environment and Physical Requirements

• Working on‑site at assigned office location.
• Regular and punctual attendance adhering to schedule established by leadership.
• Flexibility to work occasional adjusted work schedules, overtime, and evening and/or weekend hours to meet deadlines or as business needs demand.
• Working in a cubicle hub, maintaining focus on phone calls in a noisy environment within earshot of multiple other conversations.
• Sedentary work in a stationary position at a cubicle for prolonged periods of time.
• Constant repetitive motions required for operating a computer, such as typing and managing phone calls.
• Constantly communicating effectively verbally in English, including accurately exchanging information with others following identification of correct procedures.

Additional Information

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary. All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement. Employees and applicants acknowledge that this is not a remote role. Individuals in this role are required to be on‑site to complete essential job duties, absent extenuating circumstances.

Why Newrez

We’re a great place to work because we invest in what matters: your career, your community, your wellbeing, and your future. Our total rewards package is designed to support your whole self.

Company Benefits:

• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• 401(k) Retirement plan with employer match
• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
• Adoption Assistance
• Tuition & Certification reimbursement
• Employee Mortgage Loan Program
• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships

Newrez NOW:

Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.

• 1 company‑paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
• Matching Gifts Program - dollar‑for‑dollar up to $1,000
• Access to grants, nonprofit resources, and volunteer opportunities
• More than $6,000,000 donated since 2020

Equal Employment Opportunity

We’re proud to be an equal opportunity employer‑and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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The right company in the right industry. In both good economic times and bad, people need homes - and mortgages to buy them. We help these people every day buy homes or refinance their current mortgage loans. In addition to offering an in‑demand product, there are two things you should know about us: We value and reward entrepreneurial spirit, and we are growing. Few lenders are as innovative, as financially solid, as well managed and on track to become America’s leading lender as the Newrez Family of Companies. We deliver products and services that turn prospects into delighted customers —providing abundant opportunity for the great people who work here. These competitive advantages set us apart, and they’re why you can grow with us for the long term.