Director of Marketing, Admissions & Referrals

Genesis HealthCare; Daniels (WV); Sur place; USD 50 000 - 60 000; Plein temps

Avantages offerts par ce poste

Variable pay

Education discounts

Employee assistance

Employee foundation

Health benefits

Telehealth

On-demand pay

Pet insurance

Term life

Short-term disability

Hospital indemnity

Critical illness

Cancer coverage

Résumé du poste

Genesis HealthCare is seeking a Director of Marketing, Admissions, and Internal Referral Management to develop and execute sales and marketing strategies across nursing centers and assisted living communities. This role drives census, revenue, and brand growth while leading cross-functional teams and external/internal referral efforts.

The position emphasizes leadership, relationship-building, and strategic analysis to stay ahead of the competitive landscape and foster community engagement.

Qualifications

• Minimum 3 years of experience in healthcare settings.
• At least 2 years of college education in healthcare administration, business, marketing, or public relations preferred.
• Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Responsabilités

• Referral Generation - Management
• Competitive Landscape Analysis
• Community Engagement - Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building

Description du poste

Genesis HealthCare is seeking a Director of Marketing, Admissions, and Internal Referral Management to develop and execute sales and marketing strategies across nursing centers and assisted living communities. This role drives census, revenue, and brand growth while leading cross-functional teams and external/internal referral efforts.

The position emphasizes leadership, relationship-building, and strategic analysis to stay ahead of the competitive landscape and foster community engagement.