Director, Loyalty & Membership

OC Sports & Entertainment, LLC; Anaheim (CA); Vor Ort; USD 165.000 - 205.000; Vollzeit

Zusammenfassung

OC Sports & Entertainment, LLC is seeking a Director of Loyalty & Membership to translate a district-wide loyalty strategy into an executable program roadmap. You will own the loyalty lifecycle, governance, and platform operations across venues, collaborating with marketing, CRM, data teams and operators to drive engagement and visitation.

The role requires 8+ years in loyalty or lifecycle marketing, with a proven ability to scale programs across multiple brands.

Qualifikationen

• 8+ years in loyalty, membership, or lifecycle marketing roles.
• Experience scaling loyalty programs in hospitality, sports/entertainment, or mixed-use destinations.
• Ability to manage programs across multiple brands and partners.
• Strong commercial and financial fluency in evaluating promotions and funding.
• Ability to establish governance and cross-functional operating rhythms.
• Proven track record driving outcomes through cross-functional influence.
• Experience taking loyalty or membership programs from strategy to launch and ongoing operations.
• Working knowledge of loyalty platforms, CRM, identity, audience segmentation and guest data concepts.
• Experience with the LAVA loyalty platform is a plus.

Aufgaben

• Translate the approved membership strategy into an executable multi-year program roadmap.
• Own the integrated loyalty roadmap across program operations, member experience, platform capabilities, lifecycle engagement and organizational readiness.
• Identify capability and resource requirements to scale the program.
• Partner with relationship owners on activating new statuses and ensuring platform recognition.
• Own the member journey and cross-pollination across experiences and districts.
• Translate objectives into journeys, audiences, triggers, offers and communications with related teams.
• Oversee integrated member recognition, entitlements and activation across journeys.
• Establish day-to-day operating model for Loyalty, including workflows, SLAs and escalation paths.
• Lead end-to-end launch readiness across program, marketing, digital product, CRM, data, technology and venue ops.
• Set up campaign intake, QA, approvals, launches and post-launch reviews.
• Define member servicing and exception-management processes.
• Create change-management for rules, platform configuration, benefits and experiences.
• Build post-launch operating health and issue-management routines.
• Plan future Loyalty Operations organization and capabilities.
• Own the ongoing performance of the loyalty program, driving visits, spend and retention.
• Identify opportunities in member behavior and translate into campaigns and experiences.
• Collaborate with businesses to use loyalty to address opportunities and shift demand.
• Establish a test-and-learn culture with data-driven improvements.
• Establish governance, decision rights and escalation mechanisms.
• Maintain district-wide recognition governance and ownership boundaries across units.
• Facilitate cross-functional decisions across communications, offers and funding.
• Build the business case for loyalty investments and funding frameworks.
• Define funding classifications and measurement standards for loyalty initiatives.
• Ensure alignment across enterprise, asset and venue funding.
• Serve as senior owner of the loyalty platform, configuring and troubleshooting during build phases.
• Prioritize platform capabilities with CRM and data teams for broader integrations.
• Manage vendor relationships for loyalty technology stack.
• Define KPIs and dashboards to demonstrate program value.

Kenntnisse

Loyalty strategy

Program governance

Cross-functional leadership

Executive communication

Stakeholder management

Ausbildung

Bachelor’s Degree

Tools

LAVA loyalty platform

Jobbeschreibung

A great experience starts with you!

Mission: To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change you

Vision: We are the gathering place of Orange County

Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold

Job Title

Director, Loyalty & Membership

Pay Details

The annual base salary range for this position in California is $165,000 to $205,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

The Director, Loyalty & Membership will lead OCVIBE’s efforts to turn membership into a powerful driver of guest engagement and business performance — giving members more reasons to visit, participate, explore and return across the district. The Director will own the ongoing performance and evolution of the program, using member insight, offers, experiences, recognition and communications to drive measurable changes in behavior. The Director, Loyalty & Membership is accountable for translating OCVIBE’s loyalty & membership strategy into a scalable, operational program — leading launch readiness, lifecycle management, program governance, cross-functional execution, platform operations, and ongoing optimization across the district.

This is also a builder role. At launch, the Director will operate as an individual contributor, directly standing up many of the processes, tools, governance mechanisms, campaigns and operating routines that will ultimately support a scaled, district-wide loyalty and membership program across OCVIBE’s entertainment, hospitality and mixed-use ecosystem.

Responsibilities

Program Leadership & Roadmap

• Translate the approved OCVIBE membership strategy and framework into an executable multi-year program roadmap.

• Own the integrated loyalty roadmap across program operations, member experience, platform capabilities, lifecycle engagement and organizational readiness.

• Identify capability, process, resource and organizational requirements needed to scale the program.

• Partner with relationship owners on the introduction and activation of new statuses, ensuring the membership platform consistently recognizes and operationalizes those relationships.

Member Lifecycle & Engagement

• Own the member journey — Join (acquisition/enrollment), Attend (activation), Drive (retention) — and the behavioral objectives within each stage, including cross-pollination across OCVIBE experiences and participation across the district, not just within a single business.

• Translate Join, Attend and Drive objectives into executable journeys, audiences, triggers, offers, communications and recognition mechanics in partnership with the teams that own the underlying customer relationships and channels.

• Own the integrated member recognition experience, ensuring statuses, recognition, achievements and associated entitlements are consistently activated, surfaced and communicated across the member journey.

Program Operations & Launch Readiness

• Establish the day-to-day operating model for OCVIBE Loyalty, including workflows, SLAs, approvals, escalation paths and recurring operating cadences.

• Lead end-to-end launch readiness across program, marketing, digital product, CRM, data, technology, venue operations and participating businesses.

• Establish campaign and offer intake, configuration, QA, approval, launch and post-launch review processes.

• Define member servicing and exception-management processes, including offer, badge, status and account-related escalations.

• Establish change-management processes for program rules, platform configuration, benefits, offers and member-facing experiences.

• Establish post-launch operating health and issue-management routines, ensuring member-facing, operational and platform issues are identified, triaged, resolved and incorporated into continuous improvement.

• Build the future Loyalty Operations organization and define the capabilities and roles required as the program scales.

Member Growth & Business Performance

• Own the ongoing performance of the loyalty program, using membership to drive measurable, incremental changes in visitation, frequency, spend, retention and cross-district participation.

• Identify opportunities within member behavior and translate them into campaigns, offers, experiences and recognition that drive desired actions.

• Partner with OCVIBE businesses and operators to use loyalty to address specific business opportunities — driving incremental visits, shifting demand to priority dayparts and occasions, and encouraging discovery across venues and experiences.

• Establish a continuous test-and-learn approach, using member behavior and program performance to improve results and inform what comes next.

Cross-Functional Partnership & Governance

• Establish and administer program governance, including decision rights, approval paths, operating standards and escalation mechanisms.

• Own district-wide recognition governance while establishing how relationship-owner statuses are recognized and activated by the platform.

• Maintain clear ownership boundaries across OCVIBE Loyalty, Ducks, Honda Center, Katella Commons and other participating businesses.

• Facilitate cross-functional decisions involving communications, offers, funding, campaign prioritization and member experience.

Funding & Business Case

• Build and refine the case for loyalty investment both centrally and via individual business owners — translating engagement, retention, and cross-experience participation into terms (occupancy, tenant performance, visitation) that resonate with real estate economics as well as consumer marketing metrics, bridging operator thinking and asset-manager thinking into one shared model.

• Develop and administer the loyalty funding framework in partnership with Finance and participating business owners, establishing clear principles for how shared, business-specific and venue-specific loyalty investments are funded.

• Establish clear funding classifications, approval requirements and measurement standards for enterprise-, asset-, business- and venue-funded offers and experiences.

Platform, Data & Performance

• Serve as the senior business owner of the loyalty/membership platform and, during the build phase, operate hands-on within the platform to configure, test and troubleshoot offers, recognition mechanics, eligibility rules and member journeys as needed.

• Own business requirements and prioritization for loyalty platform capabilities, partnering with Digital Product, Technology, CRM and Data teams on capabilities and integrations that extend beyond the loyalty platform.

• Own the vendor relationship for the loyalty/membership technology stack, including evaluation and day-to-day management.

• Define and track the KPIs that demonstrate the program’s value to guests, operators, and the district (enrollment, activation, engagement, retention, cross-experience participation), and establish reporting cadences and dashboards in partnership with Guest & Business Intelligence.

Qualifications

• 8+ years in loyalty, membership, or lifecycle marketing roles, spanning both strategy and hands‑on program execution.

• Experience building or materially scaling a loyalty, membership or lifecycle program in a complex consumer environment such as hospitality, sports/entertainment, retail or mixed‑use destinations.

• Experience operating complex programs across multiple business units, brands, operators or partners with distributed ownership.

• Strong commercial and financial fluency, with the ability to evaluate promotional economics, offer funding, incrementality and business cases across multiple P&Ls.

• Demonstrated ability to establish governance, decision rights and cross‑functional operating rhythms in matrixed organizations.

• Track record of driving outcomes through cross‑functional influence rather than direct authority.

• Experience taking a loyalty or membership program from strategy and requirements through implementation, launch and ongoing operations.

• Working knowledge of loyalty/membership platforms, CRM, identity, audience segmentation and guest data concepts, with ability to translate business needs into platform, data and integration requirements.

• Experience with the LAVA loyalty platform is a plus.

• Exceptional executive communication, stakeholder management, program leadership and organizational skills, with the ability to create clarity and drive decisions in ambiguous, cross‑functional environments.

Knowledge, Skills and Experience

Education - Bachelor’s Degree

Experience Required – 8+ Years

This position is on‑site.

RL 2026

Company

OC Sports & Entertainment, LLC

Our Commitment

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Thanks for your interest in becoming part of OCVIBE!